Published on February 14th, 2018 | by Subhash Nair0
Renault Enters the eSports Scene: a Fast Growing Sport Discipline
Today at the 3rd Esports BAR Cannes, France, the world-renowned gathering of electronic sports professionals and partners, Renault announced it will join the world of eSports in a tie-up with Europe’s best-performing French team, TEAM VITALITY, which boasts many international titles.
This association with Team Vitality sees Renault forge new ways to engage with an all new audience including passionate eSports fans and players who share Renault’s love of sport, competition and innovation.
The partnership creates an all-new entity dedicated to motorsport-based games, known as RENAULT SPORT TEAM VITALITY.
Renault Sport Team Vitality will participate in this year’s Rocket League Championship Series Europe, which features car-based sports action and which boasts more than 25 million players. The team will be spearheaded by the following players:
- Philip Paschmeyer – Paschy90 (Rocket League)
- Victor Locquet – Fairy Peak! (Rocket League)
- Sandro Holzwarth – FreaKii (Rocket League)
We are also in discussion with F1® to compete in the Formula 1® eSports Series, a competition based on the ultimate racing simulation game.
Renault Sport Racing will provide the team’s players with access to its Formula 1® factory in Enstone, England, to train with drivers and technical staff. Team members will also have an opportunity to meet experts who are accustomed to working in the demanding environment of F1® paddocks. In exchange, Vitality will bring to the table its expertise as a multiple European and World champion in a variety of categories, to assist the new squad’s professional players on an everyday basis.
In entering eSports, Renault joins major brands like Adidas, Omen by HP, Volvic and Canal+ as an official partner of Team Vitality, with branding visible on players’ team clothing at League of Legend and Fifa tournaments.