Haval Malaysia Kicks Off Reimagine Campaign with ‘Haval Rocks The Town’ Tour
Go Auto Sales (HAVAL Malaysia) has officially launched the ‘HAVAL Rocks The Town’ Tour at their central region roadshow at AEON Mall, Shah Alam. The event is held as part as the company’s recent REIMAGINE Campaign.
HAVAL Rocks The Town tour is one way for the brand to get closer to the Malaysian public. It is where HAVAL Malaysia will be showcasing its SUV models in addition to many activities planned for all age groups. The launch saw special appearances by local celebrities such as Aedy Ashraf, who was recently appointed as the social media influencer for the H1 and the model ambassador for the H2, Rozita Che Wan.
“Our REIMAGINE campaign just began recently with HAVAL Rocks The Town tour last weekend where our crew, called Haval Hollerz roamed the roads of Kuala Lumpur and had fun activities with the public through the karaoke contest in our H2 and the same time they will be able to check out both our H1 and H2 models in person. In a way, we’re bringing our SUVs to you and hope that any potential customers will reimagine their dream car,” said Dato’ SM Azli SM Nasimuddin Kamal, Executive Director of Go Auto Group.
Activities held in conjunction with the tour include Catch the Haval Hollerz photo contest, Haval Carocks karaoke contest, as well as Haval Movez dance competition which is open to all enthusiasts. Participants for the dance competition stand a chance to win RM500 at all eight preliminary rounds and RM4,000 cash prize at the Final Dance Off.
“We are definitely looking forward to the campaign and invite everyone to be kept up-to-date with our locations on our Facebook page or through our microsite, to see our SUVs and participate in our activities. Once again, HAVAL’s goal is to create awareness so Malaysians have the opportunity to own SUVs at competitive prices especially with the current ongoing promotions we are offering. Through these offerings, I’m certain our range of SUVs can definitely meet customers’ needs,” Dato’ Azli added.
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