Naza Kia Malaysia today held a signing ceremony at the MAI Autoshow 2018 to mark the appointment of MBf Automobile Sdn Bhd into their ever-growing dealer network. Present at the event to represent Naza Kia Malaysia was Dato’ Samson Anand George, Group CEO, Automotive Group, Naza Corporation Holdings who signed the agreement in tandem with Daniel Choo, Group General Manager of MBf Automobile Sdn Bhd.
“We are grateful for the immense support from our dealers over the last few decades and we welcome MBf Automobile Sdn Bhd to our existing network of dealers. This dealership reassures us of Kia’s growing presence in Malaysia and the confidence that dealers such as MBf Automobile Sdn Bhd place on us,” said Dato’ Samson.
MBf Automobile Sdn Bhd will set up its first Kia outlets incorporating the Korean brand’s new corporate identity for its Kia Concept Stores. With an investment of RM5 million, the first 3S Kia City Concept Store Experiential Showroom in Malaysia is set to be established at Menara MBf by mid-2019.
The company will also undertake an existing Kia outlet located at Jalan Maarof, Bangsar and invest RM1.5 million to revamp the premise into a Kia City Concept Store that will begin operations in the third quarter of 2018. As a new dealer onboard, MBf Automobile expects to invest RM6.5 million in total for the two Kia outlets.
Naza Kia Malaysia currently boasts 51 sales and service centres in the country and have plans to open up new outlets nationwide in 2018.