Jaguar’s I-Pace electric challenges Mercedes-Benz luxury as Munich city taxi.


Published on July 29th, 2018 | by Daniel Sherman Fernandez


Jaguar’s I-Pace electric challenges Mercedes-Benz luxury as Munich city taxi.

The British premium car manufacturer (owner by Tata Group) has just delivered 10 units of its USD82,733 full electric SUVs to Munich’s biggest taxi operator on Monday. “We want to invite people in Munich to drive electric, but also drive Jaguar,” Jaguar Land Rover’s CEO Ralf Speth said in an interview. “One of the reasons we wanted to be here was the mixed traffic where you have got the city traffic, on the other you’ve got the autobahn to the airport.” The vehicles, with a driving range of 480 km (298 miles), are part of a push by the city of Munich, which is BMW’s hometown, to reduce air pollution. Rides will be made cheaper with a 20-cent-per-kilometer subsidy from the municipality.

Mercedes-Benz accounts for about 60% of German taxis, with drivers mostly choosing the USD46,200 E-class sedan. Mercedes-Benz will not start delivering its electric EQ C crossover until next year. By the way…..Munich is the hometown for BMW.

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