Published on August 28th, 2018 | by Subhash Nair2
New Mercedes-Benz Kuantan Autohaus and Service Centre Launched
Mercedes-Benz Malaysia (MBM) and dealer partner, Asbenz Stern Sdn Bhd (Asbenz Stern), today launched the Mercedes-Benz Asbenz Stern Kuantan Autohaus in the heart of Kuantan, Pahang – reestablishing the brand as remaining unrivalled with the largest premium network coverage in Malaysia.
The Mercedes-Benz Asbenz Stern Kuantan offers sales, service and spare parts (3S) in its Autohaus and Service Centre for a comprehensive end-to-end customer experience – staffed by eight sales and 12 Customer Services qualified and trained personnel respectively. The Service Centre is equipped with 10 work bays and an inspection bay.
These give the Autohaus the capability to service up to approximately 250 vehicles per month. With a total display capacity of seven Mercedes-Benz vehicles, customers and fans can enjoy an up-close and personal experience with the brand’s newest and most popular Mercedes-Benz models.
The Asbenz Stern Autohaus and Service Centre, which occupy built-up areas of 3,860 sq ft and 13,496 sq ft respectively, are designed with the distinguished Mercedes-Benz Presentation System II (MPS II) Autohaus concept and the latest Mercedes-Benz Corporate Identity (CI). The Autohaus also comes equipped with the interactive I-Showroom feature. With a swipe of a finger, customers have the freedom to explore and learn more about the latest Mercedes-Benz products and promotions at their own pace.
Through the new establishment, Asbenz Stern aims to develop the untapped market in Kuantan and further establish the Mercedes-Benz brand in the East Coast. This includes providing premium brand experience in retail and customer services to a growing Mercedes-Benz fan base and more job opportunities for the local community to pursue within the Mercedes-Benz network. MBM’s solid processes, coupled with Asbenz Stern’s expertise as a reliable on-ground partner, demonstrate a dynamic partnership crucial in realising the authorised dealer’s vision.
Asbenz Motors Sdn Bhd’s partnership with Mercedes Benz began in May 2004 with its first Mercedes-Benz authorised Autohaus offering Sales and Customer Services in Sungai Petani, Kedah. Asbenz Stern is a group expansion into the East Coast backed by on-ground experience and understanding of operations in both Kuantan and the East Coast. Todate, approximately RM 5 million has been invested by MBM and Asbenz Stern in the development of this Kuantan Autohaus and Service Centre.
The Mercedes-Benz Asbenz Stern Kuantan Autohaus launch further expands the German marque’s presence along the East Coast comprising Kelantan, Terengganu and Pahang. Overall, Mercedes-Benz Malaysia retains the largest premium network coverage in Malaysia with 34 Autohauses nationwide.