Automotive

Published on October 22nd, 2018 | by Subhash Nair

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DRB-HICOM Delivers 2 Tata Super Ace Trucks to Lazada’s LEL Express

DRB-HICOM Commercial Vehicles held a ceremony to hand over the first two units of Tata Super Ace to two driver contractors of LEL Express, Reza Sadon Enterprise and CFD 74 Enterprise.

LEL Express is the logistic arm of Lazada Malaysia – the leading e-commerce platform in South-east Asia. The introduction of Tata Super Ace is vital to support LEL Express’ driver contractors in expanding its last mile delivery capabilities.

Tata Super Ace to hype deliveries of Lazada 11.11 Sale

Tata Super Ace is a one ton mini truck built with cutting edge technology for intra and inter-city transportation solutions. Both trucks handed over to Reza Sadon Enterprise and CFD 74 Enterprise were fabricated with customised box body, to cater for the needs of e-commerce delivery services.

LEL Express is currently gearing up towards Lazada’s biggest online event of the year – the 11.11 sale on 11 November 2018. The 2017 edition of the 11.11 shopping extravaganza saw more than 10 million visits on Lazada Malaysia’s mobile application and website within 24 hours, with a whopping 1,400 transactions per minute and merchants selling over 50 times their daily volume. The numbers are expected to grow even further this year.


About the Author

Written work on dsf.my. @subhashtag on instagram. Autophiles Malaysia on Youtube.



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