Evoque Gets New Zenith Range Rover collaboration


Published on November 24th, 2018 | by Daniel Sherman Fernandez


Evoque Gets New Zenith Range Rover collaboration

Zenith, in creative partnership with Land Rover, introduces the Defy Classic Skeleton Range Rover Edition. Created specifically to celebrate the new Range Rover Evoque, it offers the distinctive, bold style of the Defy collection with some subtle design cues inspired directly by the car. Produced as a limited edition of just 200 pieces this is a must have for any new Evoque owner.

This is NOT the first Zenith Range Rover collaboration. The first model was the Zenith El Primero Range Rover in late 2016, which was soon followed by the Zenith Chronomaster El Primero Range Rover Velar Special Edition in early 2017.

Gerry McGovern, Land Rover chief design officer, says: “A key component of the new Range Rover Evoque is desirability. The new Zenith Defy Classic Range Rover watch represents a step change in collaborative watch design, the result being a highly desirable timepiece and a fitting tribute to the Zenith and Land Rover collaboration.”

Julien Tornare, Zenith’s CEO, adds: “If Zenith was a car it would definitely be a Range Rover. Both are recognised as icons in their fields. Both share the same values as well as a number of key assets, including charisma, technical refinement and remarkable performance. Both have innovation in their very DNA. The Defy and the Range Rover are both desirable, luxurious trademarks and pioneering cornerstones of their industries – objects with which there is an immediate emotional connection. Both are inspired by the past, while looking firmly to the future.”

This 200-piece limited edition of the DEFY Classic Range Rover is a combination of its own streamlined looks and certain unmistakable elements drawn from its automotive inspiration. These notably include colour themes evoking the UK manufactured vehicle, such as the seconds hand and oscillating weight attired in Arctic Petrol (turquoise blue) inspired by the accents on Evoques steering wheel and seats.

The openworked dial of this sophisticated timepiece is inspired by the sculptural design of the wheel design of the Evoque, while the quilted-patterned upholstery of the premium SUV is picked up in the ‘diamond’ motif gracing the rubber strap of its horological alter ego. Powered by a new Elite skeletonised movement, ZENITH’s first reinterpretation of its Defy Classic collection radiates a unique allure based on an inspired and powerful design.


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