Published on December 19th, 2018 | by Subhash Nair


Volvo and KidZania Impart Road Safety Education to More than 90,000 School Children

Volvo in collaboration with KidZania Kuala Lumpur, continues to bring road safety education to schools in Malaysia. The partnership between Volvo Trucks, Volvo Cars and KidZania began in 2017 and has helped educate over 90,000 children in two years.

Through the partnership, KidZania features a Volvo Car Dealership in its child-friendly cityscape. As KidZania provides an opportunity for children to roleplay as adults in various professions, the collaboration allows children to not only have fun roleplaying but learn the basics of road safety as well.

In line with Volvo’s vision that no one should be killed or seriously injured in a new Volvo Car by 2020, children in KidZania learn how to be seated correctly in a car, how to properly use a safety belt as well as the importance of child seats. Over the course of two years, a total of 32,294 children were taught the basics of road safety via the Volvo Car Dealership in KidZania.

Extending beyond the Volvo Car Dealership in KidZania, the partnership also incorporated Volvo Trucks’ hallmark road safety campaign, the ‘Stop, Look and Wave’ campaign. It was inducted into KidZania Go! and became an integral part of the mobile school outreach programme.

With Stop, Look and Wave, children around the nation experienced what it is like being behind the wheels of a Volvo Truck. They attended a classroom session in a specially converted Volvo Trucks trailer where they learn the importance of identifying blind spots and practice proper road etiquette. A total of 57,774 school children benefitted from the campaign across 260 schools and 37 community events nationwide.

In addition to school visits, Volvo also helped underprivileged children by providing them an opportunity to learn outside the classroom. Together, Volvo Trucks and Volvo Cars sponsored a total of 1,600 people that were made up of kids and their teachers to Kidzania between January and November 2018. The most recent school visit concluded on October 23rd 2018, where Mitch Peden and Lennart Stegland as well as a representative from the Ministry of Education met with over 380 school children and their teachers when they made their maiden trip to Kidzania.

The emphasis on road safety initiatives conducted by Volvo Malaysia increased awareness from all walks of life. As a result of the school outreach, Volvo Malaysia has extended its efforts on road safety at the requests of communities, associations and collaborations with governmental agencies.

To request for Volvo road safety activities, please contact Volvo Trucks Malaysia or download the Stop Look and Wave teaching materials on

About the Author

Written work on @subhashtag on instagram. Autophiles Malaysia on Youtube.

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