TechTalk 2019 Nissan leaf

Published on April 17th, 2019 | by Daniel Sherman Fernandez


Nissan LEAF global sales reach 400,000 units

The Nissan LEAF recently became the firstelectric car in history to surpass 400,000 sales, solidifying the model’sleading role in the global shift toward more sustainable mobility.

Introduced in 2010 as the world’s first mass-market electric vehicle, the Nissan LEAF has led the way in making the excitement and convenience of electric driving accessible to non-luxury buyers. Less than a decade ago, electric cars were seen as a niche product, and LEAF customers were mostly “early adopters.”

Today, a growing number of consumers saytheir next car may be electric. Customers are choosing the LEAF for itspowerful, agile performance and advanced technologies, such as the ProPILOTsemiautonomous driving system1, in addition to the benefits of sustainablemobility.

“This milestone is a powerful statement that 400,000 customers, and counting, value the Nissan LEAF for the excitement, confidence and connection it delivers,” said Executive Vice President Daniele Schillaci, Nissan’s global head of marketing, sales and electric vehicles. “The LEAF remains the icon of Nissan Intelligent Mobility, our strategy for moving more people to a better world.”

In launching the first-generation LEAF,Nissan pledged to become a global leader in producing and promoting vehicleswith zero tailpipe emissions. The company committed itself to working withgovernments and utility companies to support the adoption of electric vehicles,make charging them easier and more convenient, and develop second-life uses forelectric car batteries.

Since then, Nissan has formed partnershipsaround the world under its Nissan Energy initiative. These partnerships willleverage the ability of electric car batteries to store energy and share itwith homes, businesses and power grids – making electric vehicles even moreuseful, while promoting efficient energy use.

Meanwhile, LEAF owners have driven their cars more than 10 billion kilometers in total. The number of LEAF vehicles sold since 2010 is enough to save 3.8 million barrels of oil a year.

Last year, the LEAF was not only thebest-selling electric vehicle in Europe, but also the top-selling car of anykind in Norway.

The Nissan LEAF is available in more than 50 markets globally. It will go on sale in six new markets in Latin America in the first half of this year and seven in Asia and Oceania by the end of the year.

Thenew LEAF

The powertrain of the second-generation LEAF3, which debuted in 2017, produces 110 kilowatts of power and 320 Nm of torque. Recently, a model with a new powertrain joined the lineup: the Nissan LEAF e+, which offers increased power and approximately 40% additional range4. Sales of the LEAF e+ began in late January in Japan. U.S. sales will begin this spring, and Europe will follow shortly thereafter.

The Nissan LEAF embodies the three pillarsof Nissan Intelligent Mobility – Intelligent Power, Intelligent Drive andIntelligent Integration. The car’s innovative electric powertrains exemplifythe first, while ProPILOT, available in many markets, showcases the second.Designed for single-lane driving on the highway, ProPILOT maintains speed andlane position while reducing driver fatigue. ProPILOT Park, available on modelsin Japan and Europe, accelerates, brakes and steers the car into a parkingspot.5

NissanIntelligent Integration

The Nissan LEAF has also opened up a newworld of clean energy capabilities that stretch beyond efficienttransportation.

Nissan Energy is an ecosystem centered onNissan electric vehicles that make them even more useful to customers byleveraging their batteries’ ability to store and share energy. It enableselectric vehicle owners to easily connect their cars with energy systems tocharge their batteries, power homes and businesses or help balance power grids.As part of Nissan Energy, the company has already started infrastructure pilotsin Europe, Japan and the U.S., and future commercial uses are in development.

Nissan Energy also includes new efforts toreuse batteries, a vital step in enhancing the sustainability of electricvehicles. Along with strategic partners, Nissan has taken LEAF batteries andrepurposed them for use in off-grid street lighting, power banks for sportscomplexes, and more.


The Nissan LEAF is built at three factories: Oppama, Japan; Sunderland, England; and Smyrna, Tennessee.

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