PROTON's Iriz & Persona challenges Bezza & Myvi.......the games begin | DSF.my

Automotive

Published on April 24th, 2019 | by Daniel Sherman Fernandez

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PROTON’s Iriz & Persona challenges Bezza & Myvi…….the games begin

PROTON has just officially launched the2019 Proton Iriz and Persona. PROTON’s B-segment hatchback and family sedanhave been thoroughly revised for the 2019 model year and have revised styling,improvements to over 300 parts as well as first-in-class smart features thatset them apart from their competitors.

New look and cabin technology to take on the current segment leader

Thefirst B-segment cars with intelligent features

By equipping the 2019 Proton Iriz andPersona with an intelligent infotainment system, PROTON has introduced first-in-class features set to revolutionise the market segment. Available on thePremium 1.6 CVT variants of both cars, the system uses an embedded eSIM card tostay connected to the Internet. It also offers apps for music streaming, onlinenavigation and voice recognition accessed via a 7-inch touchscreen featuring afull colour display and 16GB of internal memory. For added convenience, the systemoffers a mirroring function with Android smart phones.

As with PROTON’s first SUV, the Proton X70,the voice recognition app is activated via the catchphrase Hi Proton! afterwhich, the user is able to access a range of options using voice commands. Thisallows drivers to keep their eyes on the road even while performing complexsearches for destinations or songs, helping to ensure they are not distractedwhile driving. The system will also receive Over The Air (OTA) updatesperiodically with new apps added as and when they become available.

Restyledand improved inside and out

To set them apart from their predecessors,PROTON Design endowed the 2019 Proton Iriz and Persona with a comprehensiveexterior redesign. Among the two, the changes to the Iriz are more noticeableas it includes a brand new interpretation of the Ethereal Bow front grille thatdebuted on the Proton X70. New front and rear bumpers, a black rear garnish,new alloy wheel design as well as a shark fin antenna mean the Iriz stands outin a crowd while its race winning heritage ensures it remains as the besthandling option in the class.

The 2019 Proton Persona is styled more conservatively but also features the Ethereal Bow and Infinite Weave pattern that are new styling trademarks for PROTON. A new boot spoiler, new front and rear bumper designs and new alloy wheel designs endow the family sedan with subtly more attractive looks but don’t detract from the practical features that make it a favourite among Malaysian car buyers.


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