Published on May 28th, 2019 | by Subhash Nair


Audi Germany Begin Online Sales With Exclusive TT Variant

Audi are riding the online shopping wave that brands like Tesla have pioneered. Online sales of Audi cars begins on the 5th of June this year in Germany.

For those who are ready to take the digital plunge, an exclusive trim of the current generation Audi TT is available through the online sales channel.

The variant is called the TT Quantum Gray Edition. Only 99 of these will be made, but it doesn’t appear to be all that special anyway. Differences over the standard model include express red interior design package and partial matting of the “TT” clearcoat on the exterior. This TT Quantumgrau Edition is based on the 45 TFSI quattro S Tronic version. Learn what that means here. It has an engine output of 245hp.

For more on this story, check out the press release below.

Press release

Audi takes e-commerce to the next level. Beginning June 5, 2019, consumers will be able to purchase new cars directly online. The first model to be sold exclusively over this sales channel is the Audi TT Quantum Gray Edition. Customers can also inquire digitally and without obligation about leasing or financing and have the exclusively equipped, limited-edition model delivered anywhere in Germany. Audi dealerships are an important element of this initial pilot project for online direct sales.

After the successful launch of Audi’s proprietary platform for used car sales in fall 2017, the four rings brand is now starting digital sales of new cars. At, customers can for the first time ever directly purchase a model available exclusively online.

The Audi TT Quantum Gray Edition is limited to 99 units and priced at 62,305.03 euros. The sales offer is valid throughout the European Economic Area. The model includes special equipment, such as the express red interior design package and partial matting of the “TT” clearcoat on the exterior. Both features are exclusive to this special edition. Buyers can have the car delivered at the time and place of their choosing within Germany. They can also have the vehicle registered beforehand with their desired license plate and inquire online about leasing or financing with no obligation. Audi Live Consultation is also being piloted with the special edition model. With a simple click, the customer is connected with a customer consultant, who uses augmented reality goggles to transmit live images to the customer from inside the vehicle. 

Retail dealerships are involved in the online sale of the TT Quantum Gray Edition. E-commerce for all models is an integral component of the new contracts that will enter into force in April 2020. And retail dealerships continue to play a key role for Audi. The emphasis here is on customer consultation and communication as well as service. Together with the Audi dealerships, the company plans to market an increasing number of selected models online via an e-commerce shop beginning in early 2020.

TT Quantumgrau Edition
45 TFSI quattro S tronic
Output: 180(245) kW(hp)
Combined fuel consumption: 7.0 l/100 km (33.6 US mpg)
Combined CO2 emissions in g/km: 161 (259.1 g/m)

About the Author

Written work on @subhashtag on instagram. Autophiles Malaysia on Youtube.

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