Published on May 3rd, 2019 | by Daniel Sherman Fernandez0
Bosch launches ‘Drive for Life’ campaign to reduce accidents
Regular car maintenance and usage of quality car parts important to reduce breakdowns. FACT:
- More than 50 percent of Malaysian drivers lack knowledge in basic car maintenance
- Proactive car care and maintenance increase the car’s reliability, longevity and performance
- With the support of Ministry of Transport and the Ministry of Women, Family and Community Development to raise awareness on car and road safety with a goal to reduce road accidents
BoschAutomotive Aftermarket Malaysia (Bosch AA), a leading global supplier of automotive technology and services introduced ‘Drive forLife’, a car and road safety campaign in a move to raise awareness amongdrivers on the importance of regular vehicle maintenance and the usage ofquality car parts. The launch was officiated by YB Anthony Loke, Minister ofTransport and YB Hannah Yeoh, Deputy Minister of Women, Family and CommunityDevelopment.
“From our surveys done in 2018, more than 50 percent of Malaysian drivers lack knowledge in basic car maintenance and its impact on passenger, car and road safety. Through the ‘Drive for Life’ campaign, Bosch’s impart automotive expertise to equip drivers with basic vehicle maintenance knowledge when drivers encounter a car problem,” said Marcio Coelho, Director of Sales and Marketing Services of Bosch Automotive Aftermarket for Asia Pacific Southeast. “At Bosch, we strive towards a vision of accident-free roads and the campaign complements the Ministry of Transport’s aim to reduce road accidents”.
‘Drive for Life’ is a three-year long campaign that will be executed inthree phases – Educate, Engage, and Empower. Some of the activities include aseries of workshops educating drivers on basic car maintenance, enhancing thedriving curriculum with practical tips for first-time drivers by working withrelevant partners, and empowering next generation mechanics. The campaign willalso include a #BoschEmpowersWomen segment as an initiative to engender theidea that car maintenance is not just a man’s domain but one that is necessaryfor everyone to understand.
From the same surveys, 70 percent of car breakdowns are caused by batterymalfunction, with less than 50 percent of drivers and only one percent of womenknowing how to troubleshoot their car during a breakdown.
“Car maintenance may seem a little intimidating but by doing simple thingssuch as keeping to schedule for car services and taking note of unusual soundsand smells when driving, car owners can greatly increase reliability, longevity,and performance of the car. More importantly, proactive car care andmaintenance using quality car parts lower the risks of accidents on the road,”Coelhoadded.
The campaign will kick off by providing drivers free vehicle inspectionservices prior to their ‘balik kampung’ journeys on the third (18-19May)and fourth (25-26 May) weekend in May at selected Petron stations in KlangValley. The inspection will involve a 25 point check on battery condition, engineoil and fluid levels, and tyre thread and brake pad thickness.
“In 2017, 533,875 road accidents that led to 6,740 casualties werereported.
Road safety is one of the government’s main agenda and reducing roadaccidents is a key objective of ours. We are very happy to see efforts fromBosch Automotive Aftermarket and Petron to promote car and road safety and willwholeheartedly support their initiatives”, added YB Anthony Loke, Minister ofTransport.
Also, present at the launch were Mr. Simon Song, Managing Director of BoschMalaysia and Mr. Pang Yoon Kong, Country Manager of Bosch AutomotiveAftermarket Malaysia.
For more information and updates on the campaign, log on to Bosch AutopartsMalaysia Facebook (https://www.facebook.com/BoschAA.MY/).