Published on June 29th, 2019 | by Daniel Sherman Fernandez



This All-New DS 7 Crossback SUV is designed to compete directly with the established German SUV rivals like the BMW X1, Mercedes GLE, Audi Q3 and even the Mini Countryman. It also rivals the Volvo XC40 and The Renault Koleos and so the segment is crowded with rivals in all forms and pricing range. So, what will inspire a Malaysian to buy this DS 7 Crossback over the rivals?

Well this All-New DS 7 Crossback is charismatic, muscular, sensual and demonstrates a personality that is instantly unique which is the experience DS brand wants to deliver to all its owners.

On the exterior, the DS 7 Crossback SUV sports a muscular yet elegant look resulting in a more distinguished and sporty poise. The horizontal chrome DS WINGS on the front face convey a sense of prestige with their strong, well balanced lines. The new diamond-effect gloss black grille sports a hexagonal surround of dynamic lines, with the DS emblem taking up a prominent stance in the centre. Unique only to the Performance Line, the grille is topped with DS Performance Line badge. The sharp edges of the front and rear wings sculpt the sides to enhance the muscular beauty of this SUV.

The DS ACTIVE LED VISION system adapts in width and range to the road conditions and vehicle speed and is set in five lighting modes –Town Beam, Country Beam, Motorway Beam, Adverse Weather and High Beam – for greater safety on the road. Resembling faceted jewels, the LED modules of the DS ACTIVE LED VISION headlamps emit a purple light when DS 7 Crossback is unlocked, before pivoting progressively by 180 degrees to create a hypnotic visual effect.

On the rear, DS 3D Full LED rear lights finished with three-dimensional scale effect and textured black finish on the textured black rear trim. Together with the equally stunning 3D rear lights, the eminently recognisable light signature from both front and rear views lend a level of stature, poise and visual pleasure to the vehicle.

The interior of DS 7 Crossback SUV is a chic, contemporary vehicle that reflects the expertise at DS Automobiles. The Spirit of Avant-Garde is also expressed in the interior, with two high-definition screens positioned at the heart of the cabin. The first is an 8-inch central touchscreen that manages the multimedia interface, the entire DS CONNECT offer, wireless charging and compatible with Apple CarPlay, Android Auto and Mirrorlink. The second is a 12.3-inch personalisable screen dedicated to the digital instrument cluster.

The Performance Line trim promises dynamic quality throughout, combining ‘Basalt Black’ grained Alcantara interior with Carmine/Gold topstitching and the use of precious materials such as Aluminium for the pedals, instantly enveloping occupants in a hushed sporty atmosphere. The steering wheel is leather upholstered and in a sign of the brand’s unwavering attention to detail, the grab handles and the central part of the wheel (airbag cover) are also available in a rare leather finish.

The toggle switches on the chrome-finished central console feature a ‘Clous de Paris’ guilloche trim finish, while an exclusive animated watch in partnership with B.R.M Chronographs, the B.R.M R180, sits majestically on the dashboard adding a touch of elegance infused with a sense of tradition.

The distinctive DS LOUNGE presents the top-of-the-range FOCAL Electra® HiFi audio system, a meticulously devised acoustic architecture composed of 14 speaker drivers carefully positioned around the passenger compartment. This spatialisation ensures a uniquely immersive listening experience surrounded by rich and detailed sound.

The overall character and performance of the DS 7 Crossback SUV is underscored by its powerful highly-efficient, high-torque internal combustion engines which produces  165hp at 6,000rpm and maximum torque of 240Nm from 1,400rpm with its 1.6-litre THP four-cylinder petrol engine. Exceptional power is sent to the front wheels via a six-speed automatic transmission (EAT6), recording 220km/h top speed. The All-New DS 7 Crossback SUV also features a new Electric Impulse Auto Gear Control with Paddle Shift for a thrilling drive. The DS 7 Crossback SUV rides on 19-inch Onyx Black alloy wheels wrapped in 235/50 tyres giving the DS 7 Crossback SUV a comfortable yet confident ride on the road.

A five-star EuroNCAP rating only bodes well for this sleek SUV, the DS 7 Crossback SUV boasts a myriad of safety equipment such as Anti-lock Braking System (ABS), Electronic Stability Program (ESP), Emergency Brake Assist (EBS), Electronic Brakeforce Distribution (EBD), Emergency Brake Assist (EBA), Anti-skid Regulation (ASR), Dynamic Stability Control (DSC), Driver Attention Warning, six airbags, ISOFIX anchor points and passenger detection system, and DS ACTIVE LED VISION – all of which working effortlessly to ensure the safety of the driver and passengers at all times.

The official premiere of the All-New DS 7 Crossback SUV also marks the launch of the exclusive DS Only You programme – a collection of services for customers to enjoy a unique DS Experience. The portfolio of services was built to delight customers, based on a thorough study of their expectations and influenced by luxury brands specialising in travel and lifestyle demands.

The DS Only You programme includes services such as:

–               DS At Your Service – A multi-channel gateway to respond to customer questions and offer seamless interactive service.

–               DS Assistance – 24/7 roadside assistance for accidents, tyre puncture, loss of car keys, and other similar incidents.

–               DS Valet – Local collection/delivery of customer’s DS for maintenance requirements.

–               Club DS Privilege – Exclusive access to the SkyLounge by Naza located at the Subang SkyPark Terminal.

–               MyDS App – An app to allow customers to connect with the DS vehicles to track all the necessary journey information.

The All-New DS 7 Crossback SUV is priced at RM199,888 on-the-road without insurance that comes with a 5-Years Peace Of Mind warranty or up to 120,000km whichever comes first; 5-Years 24-hour Roadside Assistance and exclusive access to SkyLounge by NAZA at Subang Skypark. Colour options are Nera Black, Pearl White, Absolute Red and Platinum Grey. 

The new DS Store in Petaling Jaya, the first of its kind in Malaysia, offers a distinctive approach to customer experience for French know-how and high-end products aligned with the vision of the world-renowned French premium automotive brand. 

For more information about DS Automobiles Malaysia, please visit or follow DS Automobiles Malaysia’s Facebook and Instagram account. 

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