Published on August 30th, 2019 | by Subhash Nair


New Proton 3S Centre is the First in Penang with the New Look

Autobinee Oriental has opened a newly renovated and upgraded Proton 3S centre on Penang Island today. This one stop shop for sales, service and spare parts is also the first dealership in Penang to sport the company’s new light blue corporate identity.

Autobinee Oriental’s 3S centre took an RM1 million investment to build. It covers an area of 703 square metres, has 4 bays and 4 hoists. It’s located along Jalan Air Itam. Navigate to it by clicking here.

Just like Proton’s other new outlets, there’s free Wifi and beverages, as well as ample parking space and a lounge for customers. For more on this story, check out the press release below.


Autobinee Oriental Sdn Bhd (Autobinee) officially opened its newly renovated and upgraded PROTON 3S centre on the island today. The facility which offers sales, service and spare parts is part of PROTON’s network
strategy rollout, designed to give customers a better total ownership experience. This outlet is the first in Penang to sport PROTON’s new look and the opening was officiated by Dato’ Radzaif Mohamed, Deputy Chief Executive Officer of PROTON.

The outlet is centrally located at the thoroughfare of Jalan Air Itam, and is easily accessible. The new outlet, which saw an investment of RM 1 million, has a built up area of 703 square meters, 4 bays and 4 hoists. Autobinee is a pioneer PROTON dealer and first began operations in 1989.

The Northern region continues to be one of the leading contributors to PROTON’s overall sales. From January to July this year, the region saw sales of more than 9800 cars, an increase of over 36%, compared to the same period last year. In the state of Penang alone, there was an increase of over 38% year-to-date versus the same period last year. These numbers were largely contributed by sales of the Saga, Persona and X70.

The network upgrading, better quality of cars and good products have contributed to PROTON’s very strong growth in 2019. Year to-date the company has sold 52,269 unit of cars, an increase of 47% versus the same period last year.

“We are starting to see our efforts bear fruit. The extremely positive performance we have seen this year has come from a combination of the
right product mix, good cost control, improved quality and the new network strategy. This has propelled us take the number 2 spot in terms of car sales for Malaysia. However, this is merely the beginning as there is much more to do and we are committed to ensuring that the brand will continue on this upward trajectory”, said Radzaif.

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Written work on @subhashtag on instagram. Autophiles Malaysia on Youtube.

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