TechTalk Tesla S4

Published on August 27th, 2019 | by Daniel Sherman Fernandez

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Tesla is the number 1 selling Electric Vehicle in Europe

Tesla shareholders are very happy with the news that their company has had almost 50,000 cars registered in the first 7 months of 2019 in the European market. Tesla is the manufacturer that stands out in the European electrical car market with the highest number sold for a brand.

According to figures published by an analyst (Matthias Schmidt), Tesla has sold (and registered) in Europe 49,200 cars in the first 7 months of 2019. With this figure, the American electric vehicle brand wins 27% of sales of electric cars (182,000 units in total).

Renault comes in at second place with 28,000 cars sold (mostly the Zoé). Next comes the Kia-Hyundai electric vehicle range (25,000 units) and then we have Volkswagen (23,000 cars which is mostly the Golf-e).

Against all odds, Nissan closes the top 5 with 20,000 cars under the nose and beard of BMW (with 17,000 units of the i3 and a small number of the i8). Jaguar, which has made efforts, has only convinced 10,000 buyers to take home its I-Pace.

In this market, some countries are obviously more representative than others. Norway in particular absorbs a good part of electric cars, just like the Netherlands. Other countries, including Belgium (with a mere 1% market share), are lagging behind in this booming market.

Jato research shares its June 2019 investigation. The results of diesel and electric vehicles contrast heavily across Europe. In June 2019, diesel car registrations fell by 21% and made up 31% of the total market, while demand for electrified vehicles increased by 20%.

However, the latter’s growth is still not strong enough to enable them to become a big player on the market, as they still account for just 7.5% of all registrations. The drop seen in diesel car registrations continues to be higher than the growth posted by electrified cars. In order to see a real change in their market position, electrified vehicles need to attract more consumers, or else they won’t be able to capitalise on the demise of diesel.


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