Published on December 4th, 2019 | by Subhash Nair


Geely has a New Premium Ride-Hailing App with Mercedes-Benz

Daimler Mobility AG (formerly known as Daimler Financial Services) is working with Geely Technology Group for this new premium ride-hailing platform called StarRides.

The ride hailing service is a 50:50 joint venture between the two companies and it will involve a fleet of 100 Mercedes-Benz vehicles including the S-Class, E-Class and V-Class. Unlike other ride hailing apps, StarRides is differentiated not just by their selection of Mercedes-Benz vehicles but by their “mobility chauffeurs” as well. These are trained by top chauffeur trainers to a global standard. They are uniformed, experienced and capable of speaking Chinese and English when serving international users.

The software infrastructure was developed in China by the two companies using a staff of 80 peopl e and has been in the works for over a year.

StarRides will begin operations in Hangzhou, a city with over 10 million residents.


Daimler Mobility AG and Geely Technology Group, a subsidiary of Zhejiang Geely Holding Group (Geely Holding), today unveiled the premium ride-hailing provider StarRides in China with inaugural services to begin in Hangzhou in December 2019. The ride-hailing joint venture will begin operating in Hangzhou, a city of more than 10 million people that is home to leading Chinese companies including Geely Holding, and some of the country’s leading technology businesses.

The 50-50 joint venture between Daimler Mobility AG and Geely Technology Group is based in Hangzhou, where services will be launched with a fleet of 100 vehicles including Mercedes-Benz S-Class, E-Class and V-Class vehicles. StarRides will expand to other major cities in China starting in 2020.

As previously announced, Daimler Mobility AG and Geely Technology Group will be equally represented on the board of management of the new ride-hailing service, for which the two companies have developed the software infrastructure required to support the business in China. A joint board of directors includes Liu Jin Liang, CEO of Geely Technology Group, and Joerg Lamparter, member of the Board of Management of Daimler Mobility AG. Tom Gu joined StarRides on September 1, 2019 as Chief Executive Officer, leading a staff of 80 employees.

StarRides is able to secure a safe, convenient and premium one-stop mobility experience for customers. The brand slogan is “The Best in Motion”. Customers can download the StarRides App in the Apple App Store and Google Play Store. The “mobility chauffeurs” of StarRides are trained by top chauffeur trainers, consistent with global standards, and have compliant driving license for online ride-hailing services. They are uniformly and neatly dressed and well-experienced, some of whom are premium service personnel capable of speaking Chinese and English when serving international users.

Inaugural services by StarRides follows a year of development and planning by Daimler Mobility and Geely Technology Group, which unveiled the project in October 2018. At the same time Daimler AG and Geely Holding are establishing a 50-50 globally focused joint venture to own, operate and further develop smart, the pioneer of small urban vehicles, as a leader in premium-electrified vehicles.

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