Published on March 24th, 2020 | by Subhash Nair0
Range Rover Turns 50, Celebrates with Huge Snow Art
The high-end Range Rover sub-brand of Land Rover has just turned 50. To celebrate, the company created a HUGE art piece in the snow at their cold weather test facility in Sweden. The art piece measures a massive 53,092 square metres across.
For those wondering what the difference between Range Rover and Land Rover is, check out our nomenclature article below.
If you’re looking for more information regarding this story, here’s the press release.
Land Rover has celebrated the Range Rover golden jubilee by creating a giant piece of sub-zero art at its cold weather test facility in Arjeplog, close to the Arctic circle in Sweden. The 260m-wide artwork filled the centre of the steering pad at the test track where all future Land Rover models are put through their paces during development.
Land Rover’s Arjeplog facility uses a frozen lake to provide the perfect conditions for engineers to test and assess the latest models. Renowned snow artist Simon Beck created the 53,092 sq m anniversary logo by walking more than 45,000 steps across the powdery surface inside the steering pad, accompanied by a quartet of the latest Range Rover SV models.
Since 2014 the expert engineers, craftsmen and women at Special Vehicle Operations have been responsible for designing and producing the fastest, most luxurious and most exclusive Range Rover models in the luxury SUV’s 50-year history. The elevated luxury, performance and capability of the SV family represent the pinnacle of Range Rover development.
The luxurious Range Rover family will mark 50 years of pioneering innovation and peerless refinement in June, on the anniversary of the introduction of the two-door Range Rover in 1970. Since then, the Range Rover Sport, Range Rover Evoque and Range Rover Velar have expanded the family into a four-strong line-up of the world’s most desirable and advanced SUVs.
The original Range Rover was the four-wheel drive SUV that introduced anti-lock brakes, electronic Traction Control and Automatic Electronic Air Suspension while the 2012 Range Rover pioneered aluminium body architecture in large SUVs. In 2015 the Range Rover was the first vehicle to be fitted with Land Rover’s innovative All-Terrain Progress Control – now available across the Land Rover line-up.