Published on April 16th, 2020 | by Subhash Nair0
Lotus Evija Gets a High-Tech Configurator for Customers
The upcoming all-electric hypercar from Lotus, the Evija, will get a high-tech car configurator before its launch later this year. All 2020 models have already been booked.
These customers will soon be able to customise their Evijas to a huge degree, from body colour to interior trim specifications.
Lotus apparently used gaming software to create the configurator. And once the customer has customised his or her Evija, they’ll receive a 360-degree fly-through video clip of their car rendered with photorealistic detail. It’s great to see Lotus finally taking the lead on something and it’s thanks in big part to Geely management oversight and funding.
Here’s a clip of what that looks like along with the press release.
As the Evija moves ever closer to series production, Lotus has revealed how customers of the all-electric hypercar are choosing their vehicle’s bespoke specification.
The exclusive nature of the 2,000 PS two-seater means every customer journey is unique. Requests for personalisation on every aspect of the Evija – from striking exterior paint colour combinations to highly detailed interior trim – are all part of the enhanced ordering process.
Production of the Lotus Evija will start later in 2020, and the first year’s allocation is already designated to customers around the world.
The starting point for every car’s specification is an all-new touch-screen configurator. Designed especially for Lotus, its ultra-powerful graphics processor creates stunning high-definition ‘photo-realistic’ images and animations. Developed using advanced gaming software, these allow the buyer to build and personalise their own car from the ground up and visualise it from every angle, inside and out.
Thanks to an advanced imaging technique known as ray-tracing, they can even place their Evija into multiple environments around the world to see how localised sunlight levels will affect their choices. The final element is the creation of a fully personalised ‘360 degree fly-through’ film exclusive to each customer.
Lotus has released a series of all-new images of the Evija captured from the configurator. They show a car set inside the Lotus Design studios at Hethel, UK – the global home of Lotus since 1966 – and finished in stunning Atomic Red with Carbon Black accent pack. They are accompanied by a new animation which additionally reveals the car in Solaris Yellow and Carbon Black.
The configurator is just one element of the Evija experience. At regular intervals during the purchase process, each customer will receive from Lotus a unique gift to reflect the exclusive and technical nature of the Evija.
That will culminate in a beautiful hand-crafted build book, packed with stunning imagery of the customer’s individual car during key moments of its assembly. The book will be presented to the customer with their Evija key as part of the handover celebrations.