Cars

Published on June 3rd, 2020 | by Amirul Mukminin

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SDAC Launches New Ford Ranger FX4 – RM126,888

The new Ford Ranger FX has been launched in Malaysia at just RM126,888 (on-the-road, without insurance).

Available in Meteor Grey, Absolute Black and Artic White, the Ranger FX4 sets itself apart with Ebony Black mesh grille, bold ‘FX4’ decal and emblem as well as all-terrain tyres that wrap a set of gloss black 18-inch rims.

Inside, the leather seats are embossed with an FX4 logo while the carpet features the same logo. Contrasting red stitching on the gear selector, centre console, instrument panel, door trims, handbrake and steering wheel rounds up the FX4’s sporty interior.

Powering this variant is a 2.2-liter Duratorq turbodiesel engine that churns out 160 PS and 385 Nm. A six-speed automatic transmission is tasked to channel the output through a four-wheel drive system.

In conjunction with the launch, the first 150 customers who purchase the Ranger FX4 will receive accessories worth RM5,398.

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More information in the following press release:

PRESS RELEASE

Ford Motor Company together with Sime Darby Auto ConneXion (SDAC), the sole distributor for Ford in Malaysia, today launched the New Ford RangerFX4 in Malaysia via Facebook and YouTube Live through a product walkaround session. The New Ford Ranger FX4 is the first pickup truck in the country to be launched on both platforms simultaneously.

“The New Ford Ranger FX4 is designed for customers who are looking for a truck with a lot more attitude, and those who take their truck on adventures while making use of its best-in-class towing and payload capabilities,” said Syed Ahmad Muzri Syed Faiz, managing director, Sime Darby Auto ConneXion. “It truly is an uncompromised truck for the adventure seeker, and its addition to our line-up of nine variants in Malaysia further reinforces the Ranger’s versatility as a vehicle to suit every lifestyle.”

“Given the current COVID-19 situation, this online launch of the New Ford Ranger FX4 is appropriate in ensuring the continued social distancing guidelines outlined by the Government,” added Muzri. “In an increasingly digital age, it is also in line with our strategy to innovate on ways to bring new experiences to consumers online. We are proud to be the first pickup truck brand in the country to launch a new model digitally on two live platforms.”

Turn heads with the distinctive FX4
The New Ford Ranger FX4 has a unique identity with a new design mesh grille in Ebony Black, plus 18-inch gloss black rims wrapped in All-Terrain Tyres. The striking bold ‘FX4’ decal and emblem that is set against its muscular exterior provides even more distinction against the other Ranger variants.

The strong FX4 identity continues inside the cabin with leather-accented seats that are embossed with the striking FX4 logos on the seatbacks. These complement the contrasting red stitching that has been applied to the gear selector, centre console, instrument panel, centre console, door trims, handbrake and the Ranger’s FX4 steering wheel. Special FX4-branded carpet mats finish its interior enhancements, retaining the Ranger’s premium and comfortable car-like interior.

Built for life’s adventures
Designed for customers who want to blend city living with off-the-grid adventures over tough terrain on weekends, the New Ford Ranger FX4 features the proven Duratorq 2.2L turbodiesel engine with a six-speed automatic transmission, capable of delivering 160 PS and peak torque of 385Nm.

The truck is also packed with a host of smart technologies and safety features including an eight-inch touchscreen display, SYNC® multimedia system with reversing camera,electronic shift-on-the-fly 4×4, rain-sensing wipers, the light and nimble Electric Power Assisted Steering (EPAS), daytime running lights and headlights for better visibility. It also comes with two airbags, Limited Slip Differential, Hill Descent Control, Hill Launch Assist, Antilock Braking System (ABS) with Emergency Brake Assist (EBA) and Electronic Brake Force Distribution (EBD), ISOFIX child seat mounts, Electronic Stability Control with Traction Control, Rollover Mitigation, Trailer Sway Control and Adaptive Load Control.

Going further for Malaysian customers
To celebrate the launch, the first 150 customers nationwide who purchase the New Ford Ranger FX4 will receive the following complimentary accessories worth RM5,398:
• Free accessories including a matte black sports bar and executive window tinting
• Free in-built Digital Video Recorder (DVR) that offers a range of smart and safety functions including high-definition (HD) recording, wide-angle viewing, night view recording and Mobile App connect via Hotspot. It also comes with 8GB memory card.

The New Ford Ranger FX4 is available from RM126,888 (on-the-road, without insurance), with a manufacturer’s warranty of three years or up to 100,000km, whichever comes first. It comes in three colours – Meteor Grey, Absolute Black and Artic White.

Customers who have a purchase enquiry and want to be the first 150 to take advantage of the free accessories can WhatsApp the Ford Digital Salesperson at +6019-204 1200 from 9am – 4pm, Monday – Friday, excluding public holidays. Through this dedicated channel, customers can be linked with an authorised Ford salesperson at a dealership located nearest to them. This will allow customers to transact at their own convenience and pay the deposit for their vehicle wherever they are.

For more information on the New Ford RangerFX4, visit https://www.sdacford.com.my.

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