Business Booming for Mitsubishi Motors Despite Pandemic
It seems that the coronavirus pandemic has done little to dampen the demand for Mitsubishi vehicles in Malaysia. According to Mitsubishi Motors Malaysia (MMM), it managed to sell a total of 4,008 units from January to July 2020. This has led to an increase in the company’s market share of 1.7% from 1.4% in the same period last year.
The Triton remains MMM’s undisputed champion with a 22.2% market share from January to July this year, up from 16.9% during the same period last year.
This performance provides a solid starting point for MMM as the company readies for the arrival of the Mitsubishi Xpander some time this year.
Here’s the press release with more information:
PRESS RELEASE
MITSUBISHI MOTORS MALAYSIA (MMM) the official distributor of Mitsubishi Motors vehicles in Malaysia, announced positive sales performance from January to July 2020 with a total of 4,008 units sold. This resulted in the company’s market share growing from 1.4% (January to July 2019) to 1.7% (January to July 2020) of Total Industry Volume (TIV).
The company’s volume seller, Mitsubishi Triton recorded a 22.2% market share from January to July 2020, an increased from the same corresponding period of 2019 which was at 16.9%. The Triton has now ranked up to the number one position in the double-cab pick-up truck segment in three states-Melaka, Penang and Kedah.
“MMM is pleased to see positive sales take off after being under pressure by the unprecedented COVID-19 pandemic. This is driven largely by the 100% sales tax exemption from the government which applies to both our locally assembled SUVs the ASX Compact SUV and Outlander seven-seater SUV. The good sales also reveal brand and customer’s loyalty in these very tough times,” said Tomoyuki Shinnishi, Chief Executive Officer of MMM.
MMM have also recently announced that the company will be launching the new Mitsubishi XPANDER in Malaysia later this year.
“MMM is very excited for a thrilling year ahead with the introduction of the Mitsubishi XPANDER. The seven-seater crossover will provide us with a solid base to maintain strong sales momentum until the end of the year. The demand and success of the new Mitsubishi XPANDER in our neighbouring ASEAN countries reflects on how well-suited this car is to meet the needs of customers and we’re confident that this impressive XPANDER will capture the heart of Malaysians,” added Shinnishi.
In preparation of the introduction of the Mitsubishi XPANDER, selected number of Mitsubishi showrooms will be upgraded to Mitsubishi Motor’s latest Visual Identity (VI) this year to maintain the company’s number one position in providing excellence after sales customer service.
For more information on the new XPANDER or other MMM models, customers are encouraged to stay tuned and visit http://www.mitsubishi-motors.com.my/.
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