Automotive

Published on December 1st, 2020 | by Subhash Nair

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Peugeot Now Officially Under Berjaya Auto Alliance Distributorship

It’s official. After months of rumours and speculation, Berjaya Auto Alliance has secured sole distributorship of Peugeot vehicles in Malaysia. This entity also has the rights of aftersales and spare parts distribution for the PEUGEOT, CITROEN and DS marque vehicles in Malaysia. So if you currently own one of these French brands, rest assured that warranty claims and spare parts will not be an issue.

Berjaya Auto Alliance is a NEW entity with Berjaya Corporation holding a 51% stake and Bermaz holding a 20% stake in it each. Nasim has been handling distributorship of Peugeot in Malaysia previously and was still pretty active in their efforts to keep the brand going even this year. We first published an article on the possibility of Bermaz stepping in back in September of this year.

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Here’s what representatives from each party have to say about this new arrangement.

Mrs Laurence Noel

Senior Vice President – South East Asia Groupe PSA

“Our product line-up of award-winning SUVs Peugeot 3008 and Peugeot 5008 has garnered a lot of attention here in the past few years, and as such we strive to continue the momentum through exciting new models and aftersales initiatives. It is our plan in the near future to introduce our global successes such as the all new Peugeot 2008 in Malaysia. Further to that, we aim to continuously revolutionize the customer experience together with our new partner, BAASB and underscore our commitment to our customers through excellent sales and aftersales service. Groupe PSA has made Malaysia its export hub for the region. BerjayaCorp is a multi-national conglomerate group of companies whilst Bermaz is a renowned automotive company in Malaysia; both listed on the Malaysian stock exchange. Hence, Groupe PSA is indeed pleased and is confident that the business collaboration with BerjayaCorp and Bermaz (via BAASB) will accelerate growth and create a synergy of key strengths between Groupe PSA and BAASB, which will see us further consolidating and increasing our market presence here”.

Dato’ Sri Robin Tan Yeong Ching

Chief Executive Officer – BerjayaCorp

“Berjaya is pleased to be given this opportunity to be part of the new collaboration (via BAASB) with Groupe PSA, one of Europe’s largest vehicle manufacturers, listed on the Euronext Paris Stock Exchange. This new collaboration will complement our Group’s existing automotive
business namely, H.R. Owen Plc and Berjaya China Motor Sdn Bhd. We believe this collaboration between BerjayaCorp, Bermaz and Groupe PSA will bring positive synergistic benefits to all parties.”

Dato’ Sri Ben Yeoh

Executive Chairman – Bermaz

“We are honoured that Groupe PSA and BerjayaCorp recognise Bermaz Group’s capabilities and expertise in the automobile industry and is delighted to participate in this new collaboration, which is expected to contribute positively to our future earnings base. PEUGEOT, CITROEN and DS are European marque cars well-known for their driving comfort, smooth handling, modern designs, durability and with state-of-the-art technology. Hence, we are elated and looking forward to a successful collaboration with BerjayaCorp and Groupe PSA via BAASB.”

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Written work on dsf.my. @subhashtag on instagram. Autophiles Malaysia on Youtube.



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