Published on May 19th, 2021 | by Amirul Mukminin0
Porsche Raises Its Vehicle Personalisation Game
Whatever you can think of, Porsche can make it happen
Every luxury car manufacturer out there offers their own personalised services in order to give their customers that exclusive edge. Porsche, however, stands out from the rest by having not one, not two, but three separate bespoke divisions, namely Porsche Exclusive Manufaktur, Porsche Tequipment and Porsche Classic.
Well, things are about to get even more exciting for those who wish to add a personal touch to their cars as Porsche has announced that they are expanding all three divisions with a wider range of products and services. This includes building one-off cars under something called the Co-Creation strategy, which is a nod to its Sonderwunsch (special request) programme from the late 70s.
Using the Porsche Car Configurator for Exclusive Manufaktur, customers can choose their own wraps, starting numbers, prints on the floor mats, illuminated door entry guards and logo projectors. New “Performance Parts” range for new, used and classic Porsche cars will also be made available.
What’s more, owners who are motorsport enthusiasts and amateur race drivers will be able to personalise their cars with parts from Porsche Tequipment. In addition to improving performance and usability of its classic vehicles with new parts and lifestyle products, Porsche Classic will be focusing on outdoors and off-road customisation as shown by the two first-generation Cayennes here.
Meeting personal customer wishes is an important part of the global offering from Porsche. The sports car manufacturer pursues this goal with its business divisions Porsche Exclusive Manufaktur, Porsche Tequipment and Porsche Classic. The company now plans to respond to the wishes and needs of its customers to an even greater extent with a new and significantly extended range of products and services.
This includes various options for individualisation of Porsche sports cars, turning them into unique one-offs. Porsche is extending the personalisation options for individual components directly in the Car Configurator, and is supplementing its offering for new, used and classic vehicles with a “Performance Parts” range. As part of its Co-Creation strategy, the sports car manufacturer is also offering a new interpretation of the legendary Sonderwunsch programme of the late 70s and will make it possible to design individualised one-off cars in future – co-created by the customer and realised professionally by Porsche.
The range of individualisation options for new vehicles currently extends from personal customer consulting during the configuration process through to realisation of limited small series. Through Tequipment, Porsche also offers numerous accessory products and retrofit options for individual customer vehicles. In the area of classic vehicles, Porsche is currently focusing on spare parts supply and factory restorations. The Stuttgart-based sports car manufacturer is now significantly extending its offering in all business areas.
“It is our goal to provide customers around the globe with even more accurately tailored and demand-based products within the context of classic, existing and new cars, and to also offer a comprehensive range of individualization options,” says Alexander Fabig, Vice President Individualisation and Classic. “With the new offerings we are responding to the great global demand for our products. Starting with new possibilities for individualisation and personalisation of individual components, through the additional range of Performance Parts, up to realisation of uniquely individualised sports cars, we have the right option for every customer.”
Simpler and more personal than ever before: individual enhancements
The Porsche Exclusive Manufaktur is successively expanding the range of products that can be individualised and personalised. Significantly more options will be available here in future. Examples include various exterior wrap options, individual starting numbers, prints on the floor mats, illuminated door entry guards and logo projectors in the vehicle doors. In addition, customers can choose to become designers themselves in the ordering process.
The personalisation options include individual design elements such as colours, logos, lettering and text. Using a digital application in the Porsche Car Configurator, it is possible to specify own designs for various items. For example, customers can have their own signature embossed on elements in the vehicle interior. The leather-covered cover on the centre console is suitable for this, for example. The range is rounded off by personalised wraps and decals on selected exterior areas and individual paint finishes on the wheels.
New components for GT models and classic cars
Porsche will offer a large number of new components for new vehicles as well as used and classic cars under the name “Performance Parts”. The Porsche Tequipment range for new and used vehicles is aimed at drivers who are motorsport enthusiasts and amateur race drivers. Porsche Classic will offer new developments with a historical reference, components for performance enhancement and also lifestyle products for both young and older classic cars. These will increase the performance of the classic vehicles or improve their everyday usability. With two show cars based on two first-generation Cayenne models, the Classic division is also providing a preview of possible additional individualisation offerings with an outdoor and off-road focus.
Modern and classic sports cars as one-offs according to customer wishes
As part of its Co-Creation strategy, Porsche is now offering a new interpretation of its legendary Sonderwunsch programme from the late 70s and will make it possible to design individualised one-off cars in future – co-created by the customer and realised professionally by Porsche. The expansion of this offering is divided into the areas of Factory Commissioning for individual customer colour and material wishes directly in production and subsequent Factory Re-Commissioning and Factory One-Off after vehicle delivery to the customer.
Whereas Factory Re-Commissioning is also aimed at implementation of individual colours and materials, the Factory One-Off is a systematic technical new development. Depending on the age of the vehicle in question, either the technical experts at Porsche Exclusive Manufaktur or the specialists at Porsche Classic take care of implementation.