Published on September 24th, 2021 | by Amirul Mukminin


Earn Reward Points With UMW Toyota Loyal-T Programme

Loyalty programmes like this add even greater value to the entire ownership experience

UMW Toyota Motor today announced the launch of its Toyota Loyal-T Programme, which replaces the previous Toyota Merit programme.

Under this new programme, customers who purchase a vehicle, send their cars for service, buy spare parts, renew their vehicle insurance and repair their cars at authorised Toyota body and paint centres nationwide will be given points. Accumulated points can be exchanged with e-service vouchers which customers can redeem for future servicing.

Signing up is easy. Just download the Toyota Drive mobile application from Google Play Store or Apple App Store and register your details. Also, don’t forget to download the Toyota 24SEVEN Road Assist app when you purchase a new Toyota car for a complete ownership experience and additional peace of mind.

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Check out the press release for more information:


Your loyalty will be rewarded! That is UMW Toyota Motor’s assurance to all Toyota car owners with the launch of its Toyota Loyal-T Programme, promising even greater value, better rewards and enhanced convenience that extends to ALL Toyota customers.

“We have a big Toyota family with many customers across the whole country; and it has always been our endeavor to ensure that they feel appreciated. Looking back, we have implemented numerous value-added initiatives and improved services to constantly increase customer convenience. These efforts, and many more to come, are a means of saying thank you to our customers for their continued trust in the brand and support, and we would like to now consolidate all of these efforts with the introduction of a loyalty programme to reward our customers directly,” said UMW Toyota Motor President, Ravindran K.

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With Toyota’s Loyal-T Programme in place, all Toyota customers stand to earn points with vehicle purchase, vehicle servicing, purchase of spare parts, renewal of vehicle insurance as well as body and paint repairs at any Authorised Toyota Outlets nationwide. With these accumulated points, customers can then exchange for E-service vouchers which they may redeem for future services. This programme replaces the previous Toyota Merit programme which ended in June.

Meanwhile, UMW Toyota Motor Deputy Chairman, Akio Takeyama said this concept of a total reward scheme and all encompassing membership structure is one that defines a long-lasting bond between Toyota and its customers.

“Buying a Toyota is just the beginning. Like any relationship, you will go through an introduction, and as you come to know one another better, trust develops, and over years the relationship strengthens. People come and go, but the bond will always remain. This wholesome membership structure for the Toyota Loyal-T Programme recognizes this bond, and it is a sign of our commitment that we will always be there for our customers for generations to come,” he said.

To sign up for the Toyota Loyal-T Programme, download the Toyota Drive mobile application available from Google Play Store or Apple App Store. Once the mobile application is installed and opened, customers are required to register their details with Toyota. All information is maintained and safeguarded in accordance with the Malaysian Personal Data Protection Act 2010 (PDPA).

Toyota customers are encouraged to take advantage of the new Toyota Loyal-T Programme and all the rewards and benefits that it offers as UMW Toyota Motor continues to prioritise customer satisfaction and appreciation, adding even greater value to the entire Toyota ownership experience. For more information, log on to

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