Published on November 19th, 2021 | by Amirul Mukminin


Mercedes-Benz Honours Its Best Dealer Partners In ASEAN

Hap Seng Star Bukit Tinggi wins the coveted Mercedes-Benz Top 3 Dealer award

Mercedes-Benz South East Asia II recently held its second Regional Service Excellence Award Ceremony at St. Regis Kuala Lumpur. The event drew 550 attendees from the Mercedes-Benz headquarters in Germany and Regional Board Members along with 47 dealer partners from six countries in the Mercedes-Benz South East Asia Region II both virtually and physically.

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In addition to highlighting the importance of its aftersales business, the award ceremony honours and celebrates the commitment of its dealer partners and employees in the region who have done their utmost to uphold and enhance the Mercedes-Benz ownership experience.

Edmin Naidoo, Vice President of Customer Services, Mercedes-Benz South East Asia II said “At Mercedes-Benz, we are driven to delight our customers. Our commitment is towards and focused on providing the best customer experience throughout their journey with us. Driven to Delight is not just a phrase. It is a path, a promise, a belief, a commitment. We are committed to making and keeping our customers happy by offering them an experience beyond their expectations.”

The categories in the Regional Service Excellence Award Ceremony are:

  • Top Service Advisor Awards
  • General Distributor Award (selected from Brunei, Philippines & Sri Lanka)
  • Most Improved Dealer Awards
  • Top 3 Dealer Awards for the respective countries in the region

A total of 32 awards were presented across three categories. The highlight of the evening were the recipients of the Mercedes-Benz Top 3 Dealer award, namely Cycle & Carriage Industries, Pandan Loop from Singapore, PT. Panji Rama Otomotif BSD from Indonesia and Hap Seng Star Bukit Tinggi from Malaysia. These dealerships excelled across all the touchpoints to achieve the highest overall score in service excellence and customer satisfaction in the region.

This Mercedes-Benz Regional Service Excellence Award program aims to motivate retail service personnel who have a direct impact on our customer’s ownership experience. With over 2,076 service personnel in the region, this program is tasked to continuously raise the bar and standards of service excellence where performance evaluations are done on both a regional and global scale.

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