Published on January 24th, 2022 | by Daniel Sherman Fernandez0
ISUZU D-MAX Has Been Winning Awards Back To Back In Malaysia
The motoring media and D-Max buyers in Malaysia have spoken.
Since its global debut, the all-new third-generation Isuzu D-Max has won the hearts and minds of users and critics alike, finding new fans who have come to appreciate the impressive level of sophistication, comfort and capability of this new-generation pick-up truck.
Launched in April 26th 2021 in Malaysia, this all new lifestyle pickup truck garnered enormous interest. Priced from RM 88,599.20 to RM 141,938.40, the flagship variant, The X-Terrain model has suitably expanded the global truck manufacturer’s appeal to reach new comers to pick-up truck ownership. Over 1,000 bookings of this Isuzu pickup was received before its launch.
“Through the strong and bold design of the new model, excellent safety features and impressive comfort and premium SUV-like refinement, the D-Max X-Terrain has raised the bar to be one of the most desirable pick-up trucks on the market today,” said Isuzu Malaysia’s Chief Operating Officer Kenkichi Sogo.
Despite the acute shortfall of D-Max supply due to the global semi-conductor shortage, 713 owners took delivery of their new X-Terrain, making it the 2nd-most popular model in Isuzu Malaysia’s line-up after the immensely versatile and highly capable 1.9-litre 4×4 Premium model that chalked up 842 units in sales.
Urban centers of the Klang Valley and Kota Kinabalu predictably had the biggest appetite for the new flagship model, taking up more than half of the nationwide total.
This new X-Terrain variant has repeatedly been dubbed a revolutionary truck having redefined the landscape of the pick-up truck industry, combining next-level comfort, refinement and safety in a package that doesn’t compromise on Isuzu’s characteristic versatility and overall dependability.
It is little wonder then that the new Isuzu D-Max X-Terrain has received a resounding thumbs-up from the automotive media who have come away impressed with the way the new model has presented itself as a modern, capable and pleasurable vehicle to drive.
In the short span since its launch, the new Isuzu D-Max X-Terrain swept no less than five “Pick-up Truck of the Year” titles. The most important being the DSF.my pickup truck of the year award which came in 2021 and was followed by 4 other media awards.
With the strong demand momentum expected to continue through 2022, Isuzu Malaysia’s priorities will be to address the backlog of supply in order not to disappoint eager customers.
“Many customers have been patiently awaiting delivery of their new vehicles. We are hoping that the supply disruptions can be alleviated soon in order for us to fulfill the demand for this new truck,” said Sogo.
“We expect that once supply is regulated, we will be able to double the deliveries and achieve our target of selling 8,000 units this year,” he added.
The all-new Isuzu D-Max range comes in a variety of variants suited to individual requirements and desires starting with Single Cab variants that offer excellent workhorse capabilities to a wide selection of Double Cab models powered by the remarkable 1.9-litre engine or the powerful and capable 3.0-litre powerplant.