Published on June 27th, 2022 | by Amirul Mukminin


SDAC Bags Two 2021 Ford President’s Awards

SDAC achieved the highest customer satisfaction scores in both sales and service amongst the distributor markets across various regions

Ford’s sole distributor in Malaysia, Sime Darby Auto ConneXion (SDAC) has been recognised for its excellent customer satisfaction in sales and service in 2021. The company took home two President’s Awards from Ford Motor Company at the recent Ford’s annual rewards and recognition programme.

According to Turse Zuhair, Managing Director, Sime Darby Auto ConneXion-Ford, one of the biggest contributing factors to the company’s achievement is the Ford Ranger Getaways programme, which offers a range of activities designed to provide Ranger and Ranger Raptor owners with the experience of ‘Living the ‘Ranger Life’

Here’s the press release with more:


Sime Darby Auto ConneXion (SDAC), the sole distributor for Ford in Malaysia, today announced that Ford Motor Company has conferred two President’s Awards for the company’s excellence in ensuring the highest level of customer satisfaction in sales and service in 2021. The prestigious awards are recognition of SDAC’s achievements as one of the very best Ford distributor and dealer organisations in the world.

The President’s Award is the top distinction in Ford’s annual rewards and recognition programme, designed to acknowledge its distributor partners for delivering outstanding customer experience and operations.

SDAC received the 2021 President’s Awards for Sales and Service for achieving the highest customer satisfaction scores in both sales and service amongst the distributor markets across various regions. These scores are based on ratings collected from an actual customer feedback and satisfaction survey that Ford conducts with customers in each market, including Malaysia.

“We are truly honoured to receive the President’s Awards this year. Having won the Chairman’s Award in 2019 and 2020, we have continued to dedicate our efforts to innovating and finding new ways to enhance customer experiences and improve customer satisfaction. We remain committed to pursuing world-class service excellence for all our Ford customers in Malaysia,” said Turse Zuhair, Managing Director, Sime Darby Auto ConneXion-Ford.

“Despite the challenges, 2021 was a tremendously successful year for SDAC. Their dedication, resilience and perseverance have led to various key achievements. In particular, the success of Ford Ranger Getaways, which is a great example of a truly holistic programme designed to provide a richer and more immersive experience for customers, beyond just sales and service,” he added

Ford Ranger Getaways is a community-based adventure platform that brings together customers, other like-minded people and Ford enthusiasts through a series of unique local drive and adventure experiences.

Customers can choose from a range of getaways, including off-roading courses to test the limits of their vehicles, becoming a pilot for a day, enjoying a leisurely day with nature or relaxing during a simple retreat with family.

Introduced in 2016 regionally, the annual awards programme evaluates distributors primarily on their highest level of overall customer satisfaction and:

  • Highest level sales customer satisfaction
  • Highest level service customer satisfaction
  • Best sales performance
  • Best parts performance

Ford’s Direct Markets include the Middle East, North Africa, Sub-Saharan Africa and Asia Pacific Direct Markets. Distributors across these territories have displayed outstanding commitment and contribution to the Ford business, and together, Ford and its partners continue to create must-have products and services and treat customers like family.

For more information about SDAC and Ford, follow the Ford Malaysia Facebook, Instagram, Twitter and YouTube channel or visit

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