Isuzu Malaysia Enjoys 143% Year-On-Year Growth In First Half 2022
Isuzu Malaysia registered 4,237 new trucks in the first 6 months of 2022.
Despite the fact that commercial vehicles were not given SST exemptions, Isuzu Malaysia reports a positive growth in truck sales in the first half of 2022.
The Japanese truck company sold 4,237 new trucks from January 2022 to the end of June 2022. This represents a jump of 143% versus sales in the first half of 2021. What’s more, 2021’s total sales number was 4,601, meaning they’ve very nearly matched last year’s entire sales volume in just half the time.
The growth in sales is in no doubt linked to the all-new Isuzu D-Max. The previous D-Max was launched way back in 2012 and was updated throughout its life before being launched in Malaysia in April 2021.
Here’s the press release with more information.
PRESS RELEASE
Growing interest in pick-up trucks, defined by the all-new Isuzu D-Max has sparked a new sales record for Isuzu Malaysia. With 4,237 new registrations recorded from January to June this year, the company has seen a whopping 143 percent growth over the same period in 2021. Significantly, the volume in the first half of this year almost matches the 4,601-unit total achieved throughout 2021 and moves the brand up to the third spot in the pick-up truck segment.
The Japanese truck giant triggered a global phenomenon with the all-new Isuzu D-Max redefining the way pick-up trucks look, feel and perform when the third-generation model was introduced recently. From its hard working Single Cab model to the impressively sophisticated and feature-packed top-of-the-line X-Terrain variant, Isuzu has been able to engineer greater capabilities into these trucks while refining its comfort, safety and driving pleasure.
With its remarkably-flexible engine performance, exemplary fuel efficiency, clockwork reliability and the commanding the lowest road tax in the market, the 1.9-litre Blue Power variants have undoubtedly been the most popular choice among Malaysians, making up close to 80 percent of the total.
The flagship X-Terrain variant has made tremendous inroads as well, making up ten percent of the total volume. This is a significant achievement for Isuzu considering that it has never had a strong offering in the lifestyle segment all this while, concentrating on dependable workhorses in its earlier iterations.
With the X-Terrain however, Isuzu has entered the segment with guns blazing, packing the model with a host of top-notch safety features, premium comfort, refinement and style that has given customers a tremendously desirable vehicle that ticks all the right boxes.
With eight variants to choose from, the Isuzu D-Max range is designed to offer users the ideal vehicle to suit their needs. Most of the range offer 4×4 capability with a sole 4×2 automatic variant available to provide long-distance travellers and urban users the flexibility and versatility while enjoying lower running costs.
About the Author
Subhash Nair Written work on dsf.my. @subhashtag on instagram. Autophiles Malaysia on Youtube.
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