Published on August 23rd, 2022 | by Sounder Rajen0
Vespa Unveils New Scooter Lineup At 2022 KL Fashion Week
With new colours and the reintroduction of a fan favorite, this event was unforgettable
At the KL Fashion Week, Didi group, the official distributor of Vespa in Malaysia had fans excited as they went above and beyond being the “official scooter” of the event. The brand announced a brand-new colour collection for two models but what really got fans excited was the reintroduction of the Vespa S 125.
Vespa showcased their new KL Fashion Week Decal design and Vespa S 125 scooter from 17 August to 21 August 2022 and in line with the company’s position as a lifestyle brand, they set up a contest with cash prizes for artists to create the new colour scheme for the Vespa Primavera and Vespa Sprint scooters.
Mr. Rewi Hamid Bugo, Chairman Didi Group said, “It is our utmost priority to deliver the best, latest Vespa products to our loyal customers. As an icon of Italian lifestyle, Vespa is leading the way, inviting the modern world shapers to bring to life their colorful story with Vespa.”
He also stated, “Brave and intrepid individuals show their true colors and take pride in telling their own story. Now is always the perfect opportunity to live to the fullest, express yourself freely and transform your life into an optimistic, beautiful and exciting experience.”
“Kuala Lumpur Fashion Week together with Vespa being the muse of fashion and style since its birth, evoke vitality, sophistication and joyfulness. What you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion is instant language. LIVE FREE. LIVE COLORFULLY! Move the world with your colour!” He added.
For The Vespa Primavera 2022, the new colours included are Green Relax, White Innocenza, and Grey Materia Pastel. As for the Primavera S, included colours are Beige Avvolgente, White Innocenza, Grey Delicato and Yellow Sole.
Meanwhile, the 2022 Vespa Sprint features Blue Estroverso, Grey Materia and Yellow Sole and the Vespa Sprint S comes in either Black Opaco, Blue Audace, White Innocenza and Orange Tramonto. All these colors have different inspirations and represent different values of freedom and youth, according to Vespa.
Vespa has always been a brand that redefines styling standards without forsaking their unique spirit and heritage, and the Vespa S 125 is no different. This is highlighted by the new aesthetic details making the scooter more sporty and youthful. To find out more, visit the Vespa website linked here.
What do you think about the future of Vespa scooters in Malaysia? Are scooters about to make a resurgence or are the efforts of Vespa simply not enough to convince a whole younger generation?