Published on September 15th, 2022 | by Subhash Nair0
First Ever Battery Electric Peugeot e-308 Debuts, Could This Electric Wagon Come To Malaysia?
The Peugeot e-308 is the first battery electric variant of the 308.
Building on the popularity of the 308 plug-in hybrid, Peugeot are now releasing the first ever battery electric version of the C-segment vehicle. It’s called the e-308 in the same vein as the e-208 and it will be available as a 5-door hatchback and as a station wagon (e-308 SW). Two trim levels are available: Allure and GT and the cars will be on the market in the middle of next year.
The e-308 is powered by a new electric motor with 115kW and 260Nm of torque and over 400km of range. The electric variants come with specially designed 18″ aluminium wheels for better aero properties. The 54 kWh battery is also a new generation unit. It features a chemical composition of 80% nickel, 10% Manganese and 10% Cobalt. It operates at 400 V and can take 11kW AC charging or 100kW DC Fast Charging to go from 20-80% in 25 minutes.
Do you think the new Peugeot brand guardian in Malaysia, Bermaz Auto Alliance, will be interested in importing a few units of this to test in our market? It may be an opportunity for them to check out the viability of more digital sales tools and alternative ownership structures while EVs are largely untaxed.
Here’s the press release with more.
Already available in electrified plug-in hybrid versions, the two new PEUGEOT 308 silhouettes – the saloon and estate SW, will be available in 100% electric version from 2023. PEUGEOT will be the first European manufacturer to offer a 100% electric estate. The electric 308 and 308 SW will be powered by a brand-new electric engine, developing 115 kW (156 bhp) and with a range of over 400 km (WLTP cycle) depending on the level of equipment. This dual offer is a no-compromise response, perfectly adapted to the needs of C-segment customers: the unique look of the 308 is combined with the driving pleasure characteristic of PEUGEOT models, and with segment-leading efficiency, with an average energy consumption of 12.7 kWh. Available in the Allure and GT trim levels, the new PEUGEOT E-308 and E-308 SW will arrive on the market successively in mid-2023.
ALLURE. The design of the new PEUGEOT E-308 and E-308 SW is rooted both in the PEUGEOT DNA and in a dynamic, upmarket reference world. The longer front bonnet enhances the silhouette, the volumes are sensual and sharp, and the brand’s new crest is proudly displayed in the centre of the grille. The overall optimisation of the architecture benefits the interior space. At the front, the fang-shaped light signature frames the Matrix LED headlamps, perfectly integrating the 308 and 308 SW into the PEUGEOT family, as do the three-claw LED lights at the rear.
A new 18-inch aluminium wheel has been specifically developed for the 100% electric versions of the PEUGEOT 308 and 308 SW. Its aerodynamic efficiency is particularly well designed to optimise performance.
EXCELLENCE. A brand new fully electric engine will be launched on the new PEUGEOT E-308 and E-308 SW: with 115 kW (156 bhp) and 260 Nm of torque (available from 0 km/h) for immediate responsiveness. The new engine will drive the E-308 silently, without vibration and without CO2 emissions. This engine will complement the current range, which includes 180 bhp/132 kW and 225 bhp/162 kW plug-in hybrids and internal combustion versions.
The gearbox on the PEUGEOT E-308 and E-308 SW optimises its range, while maintaining a high level of performance with a responsiveness specific to electric engines.
The battery is also new generation. It is a 54 kWh high-voltage battery (51 kWh useful) with a new chemistry. The battery has a new chemical composition with 80% Nickel – 10% Manganese – 10% Cobalt, which operates at 400 volts and allows a range of over 400 km according to the WLTP protocol (approval in progress).
Efficiency was a major concern for the PEUGEOT E-308 and E-308 SW engineers, since the combined efforts in terms of engine, battery, aerodynamics (optimisation of the front end and underbody), weight optimisation (EMP2 platform) and reduction of friction losses (class A tyres) has made it possible to attain remarkably low average energy consumption: 12.7 kWh per 100 km, a benchmark among 100% electric vehicles in the C segment.
In addition, in order to manage energy consumption as effectively as possible, the driver can select his or her driving mode (ECO, NORMAL and SPORT), and even, thanks to the “BRAKE” mode, increase deceleration when the accelerator pedal is released in order to optimise energy recovery.
The on-board three-phase charger comes as standard and has a power rating of 11 kW. The charging socket accepts all charging modes. From a 100kW public charging point, the vehicle charge will go from 20% to 80% charge in less than 25 minutes.
EMOTION. For its driver and passengers, the new PEUGEOT E-308 and E-308 SW offer the latest generation of the PEUGEOT i-Cockpit®, recognisable by:
- its compact, heated steering wheel, dedicated to driving pleasure and controlled agility,
- its 3-dimensional digital head-up display, which can be customised and configured,
- its central 10-inch touch screen.
The emphasis has been placed on cabin craftsmanship, inventiveness with fully configurable virtual i-toggles, and connectivity including the latest i-Connect® Advanced technology, an infotainment system that makes the driving and travelling experience more intuitive and rewarding.
Depending on the country of sale, the new PEUGEOT E-308 and E-308 SW will be available for purchase on the Brand’s online sales site, which will allow the customer to have a 100% digital purchase experience (“Selling On line”) that is entirely secure. Customers can purchase their new vehicle, trade-in their old vehicle and finance their new vehicle from their smartphone, tablet or PC. Each customer will have the freedom to choose to have their vehicle delivered to their home free of charge.
A range of services is available to make our customers’ life easier every day. A MyPeugeot®application is available on smartphone, which communicates with the vehicle and can schedule a remote charge, or launch a thermal pre-conditioning remotely.
The Free2Move e-solutions smartphone application allows users to plan their journey, by anticipating the recharging stages thanks to the integration of the recharging stations present on the route.