Motorsports Toyota

Published on January 17th, 2023 | by Sounder Rajen


Toyota Gazoo Racing To Exhibit At Tokyo Auto Salon 2023

The Tokyo Auto Salon 2023 will be held at Makuhari Messe, Chiba, Japan

Toyota Gazoo Racing (TGR) and Lexus are planning to exhibit at the three-day long Tokyo Auto Salon 2023 which is to be held at Makuhari Messe in Chiba, Japan from 13 to 15 January 2023, where Lexus and Toyota are planning to exhibit at the concurrent Tokyo Outdoor Show at the same venue.


Both of these efforts are being carried out under the same theme of “Toyota: Leaving no car lovers behind,” to exhibit vehicles and parts in line with the three concepts of “Carbon neutrality for protecting beloved cars”, “Making ever-better motorsports-bred cars”, and “Diverse lifestyles to enjoy with beloved cars.”

Moreover, as more information comes to light, it will be posted on the TGR website linked here and the website also hosted a talk featuring Toyota president Akio Toyoda, professional racing drivers, and others which can be watched at this Youtube link here. Do check it out to know more.

On top of that, in line with the exhibit, TGR and Lexus have also organized an “NFT Digital Stamp Rally” for more enjoyment as well as a metaverse-based “Virtual Garage by GR/Lexus.” These efforts are all done as part of new initiatives utilizing digital technology for Toyota.


Additionally, Toyota is aiming to provide its customers with more choices by offering a full product lineup of carbon neutral vehicles soon while simultaneously promoting carbon neutralization in cars in order to achieve “carbon neutrality for protecting beloved cars.”

Furthermore, to achieve the goal of “making ever-better motorsports-bred cars,” TGR is commercially providing cars that have been honed to win races and At Tokyo Auto Salon 2023, TGR will unveil a product that commemorates its WRC drivers’ title win while also doing demo runs.

Lexus and Toyota will also be exhibiting for the first time at the Tokyo Outdoor Show and exhibit vehicles that have been customized under the supervision of professional racing drivers to ensure the highest quality and to achieve the final concept of “Diverse lifestyles to enjoy with beloved cars.”

What’s more, the NFT Digital Stamp Rally held by Toyota and Lexus will use digital technology as they tour the venue where visitors can obtain original digital stamps from participating companies such as Rays, Bride, Sparco/Sabelt, Toyota Auto Body, Daihatsu, Modellista, Tom’s and of course, TGR.


Lastly, visitors of the Tokyo Auto Salon 2023 to enjoy a “Virtual Garage by GR/Lexus” which will enable visitors to freely enjoy the exterior, interior structure, and video images of some of the exhibited vehicles without worrying about time or crowds.

We got all this from ACNNewswire and their full article is linked here. Thank you ACNNewswire for the information and images.

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