UMW Toyota’s 2023 OutRun Event Attracts 4,300 Participants
The Toyota OutRun 2023 event was a big success with thousands of runners in attendance.
Last Sunday, UMW Toyota Motor hosted their second ever Toyota OutRun event at Dataran Merdeka, KL. Over 4,300 registered for the run, which was initially conceptualized as part of the Start Your Impossible campaign from the postponed Tokyo 2020 Olympics. The first Toyota OutRun event took place in 2019 and had over 3,000 participants.
Commenting on the success of the event, President of UMW Toyota Motor, Ravindran K. said, “We are delighted to see the overwhelming response and participation for our second Toyota OutRun, which is done on a much larger scale following the success of the first event, back in 2019. As part of our CSR commitment, we have partnered with the National Cancer Society Malaysia (NCSM) for this year’s initiative, in which 100% of the registration proceeds, worth about RM170,000, will be donated to them”.
Here’s the press release with more.
PRESS RELEASE
After 4 years, UMW Toyota Motor organized their second ever Toyota OutRun 2023 last Sunday, 15 January 2023 at Dataran Merdeka, Kuala Lumpur. The event registered over 4,300 participants.
The theme for Toyota OutRun 2023 is All for One, Run for All. The theme is in line with UMW Toyota Motor’s new vision of Move Your World. The idea of All for One, Run for All stems from the idea of making running, which is seen as a rather individualistic sport, as something more collective. Everyone can challenge their own impossible when they run together and empower movement among all communities.
Start Your Impossible (SYI) is a campaign that encourages everyone to challenge their own impossible that began in conjunction with the Tokyo 2020 Olympic. As part of the initiative, UMW Toyota Motor organized their first Toyota OutRun event in 2019 with over 3,000 participants in attendance with the proceeds going to the Paralympic Council of Malaysia.
This year’s event is organized on a much larger scale in Dataran Merdeka, Kuala Lumpur. Aside
from the 5km and 10km race itself, Toyota OutRun 2023 was filled with fun activities such as a race village, as well as concrete and plant workshops. Participants were also entertained with a performance from artiste, De Fam, as well as appearance by Toyota Yaris ambassador, Janna Nick.
For more information, visit https://www.toyota.com.my or call the Toyota freephone line 1-800-8-TOYOTA (869682).
About the Author
Subhash Nair Written work on dsf.my. @subhashtag on instagram. Autophiles Malaysia on Youtube.
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