Published on February 24th, 2023 | by Subhash Nair

Polestar Opens New Design Studio In Gothenburg

Future Polestar vehicle forms will be born right here in this facility.

Polestar has unveiled its new design studio in Gothenburg, Sweden, and it’s a sight to behold. The studio, which is nestled in a dense forest adjacent to the brand’s global headquarters, provides a specialist home for up to 120 design team members, led by Maximilian Missoni. The facility combines modernist architecture with the brand’s clean, minimalistic Scandinavian aesthetic.

The new design studio is born out of a historic former Volvo facility that was completed in 1984 by Italian Romaldo Giurgola and local architect Owe Svärd. Polestar has fully upgraded the building while maintaining its unique architectural character. The Polestar Design team will continue to build on the brand’s new design language, previewed by the Polestar Precept and electric roadster concept cars, and carried into production with Polestar 3 which launched in October 2022.

The new facility includes a specialist showroom area, clay working station, material and colour lab, auditorium, multiple digital studio spaces, management offices, VR rooms, and meeting spaces. The facility is designed to be a state-of-the-art home for the growing design team, featuring the latest equipment on the inside to make their jobs easier and produce better results in the most efficient way.

The same attention to detail paid to the building runs through Polestar 3. The SUV’s aerodynamics were key to shaping it for the electric age. The overall design, with its powerful and wide stance, and low, sweeping roofline, is introduced by the SmartZone and front aero wing. Signifying the shift from ‘breathing to seeing’ as the age of electrification intensifies, Polestar 3 also presented designers with a challenge – to impart a sense of intelligence.

While exterior proportions are designed to reflect technology and impart a sporty stance, space inside Polestar 3 has been maximized thanks to the long body and wheelbase. Reducing surface volumes around the cabin’s component architecture and increasing occupant space in all positions results in a more spacious and enjoyable interior.

Colours and materials have been carefully selected and combined to express Polestar’s Scandinavian heritage with a premium look and feel, while addressing sustainability and the redefinition of luxury. The full-length glass roof contributes to the airy feel, and Polestar’s signature logo is integrated into the glass roof in a new way – etched between two layers of the laminated glass and only visible when illuminated.