Published on May 3rd, 2023 | by Daniel Sherman Fernandez0
VW Arteon Gets IQ.DRIVE Features And So Price Rises To RM299,990
This is why the Arteon gets more expensive but remains a value premium sedan.
This first thing some Malaysians will be saying on social media will be ‘why has the selling price risen’ (by more than RM50k) and the second comment will be ‘better buy a Benz or BMW’.
Well, the fact is this. When you add new ‘features’ that car buyers ‘think they need’ then prices will go up.
It is just like with the recent new Mercedes GLC launch when the price was shared, social media was buzzing with negative comments, but guess what, the GLC booking remain high and the sales outlets are not having a problem with new customers.
This only means one thing. Keyboard warriors are not the final buyers and this revised Arteon will still have its customer base in Malaysia.
PRESS RELEASE: Volkswagen Passenger Cars Malaysia (VPCM) today released the refreshed flagship Arteon R-Line 4MOTION, now equipped with the IQ.DRIVE technology.
With a recommended retail price of RM299,990, new IQ.DRIVE features include Front Assist and Adaptive Cruise Control to guarantee drivers a more comfortable and safer journey. It is also equipped with a wireless charging port.
The Arteon’s sleek contours mask an impressive performance. Under the hood lies a 2.0L TSI turbocharged engine that produces 280PS with 350Nm of torque. Paired with a 7-speed wet clutch DSG direct shift gearbox, the fastback can accelerate from 0 to 100 km/h in just 5.6 seconds. It also has a fuel efficiency of 7.4L/100km.
Its handling is remarkable with the 4MOTION all-wheel drive system, which delivers power to the rear wheels when required for better traction and control on the road.
The spacious interior of the Arteon is elegant yet sporty, complemented by R-Line silver trim and new steering wheel. Driver features are innovative, intuitive, and customisable with information all easily accessible via the Digital Cockpit and Discover Pro infotainment system, which features wireless connectivity for Apple CarPlay and Android Auto.
A premium Harman Kardon 700-watt audio system complements the luxurious interior, with 12 perfectly placed speakers that deliver rich and vibrant acoustics.
With its unmistakable design and distinctive lines, the Arteon makes a bold statement. A strong character line runs uninterrupted around the entire car, visually pressing the body volume downward, giving it a dynamic appearance.
Front headlights are equipped with Dynamic Cornering Lights while the LED 3D rear taillights come with sequential turn signals. The Arteon comes with All Weather Light for wider illumination to enhance visibility during bad weather and poor lighting.
Personalised Driving Experience
Drivers may customise their drive with the Dynamic Chassis Control (DCC) with up to 15 selectable increments and five different driving modes – Eco, Comfort, Normal, Sport and Individual.
Behind the steering wheel, the high-resolution 11.7” Digital Cockpit displays key information where it is needed. The 9.2” Discover Pro infotainment system comes with voice and gesture control and supports wireless App-Connect to Apple Car Play and Android Auto. The touchscreen also features configurable split screen views.
Safety is never compromised, and the Arteon is equipped with Front Assist, Adaptive Cruise Control, Side Assist, Rear Cross Traffic Alert and Lane Assist.
The Rear Cross Traffic Alert warns drivers while on reverse of incoming objects at angle of 180 degrees and up to 50 metres up to speeds of 12km/h.
The 360° Area View system uses four strategically placed cameras to project a 360° view, effectively allowing the driver to view his surroundings for overall parking convenience.
Other safety features include Post Collision Braking System that reduces the chance of a second collision after the initial impact; Intelligent Crash Response System (ICRS) that takes preventive measures during an accident by cutting fuel supply, unlocking doors and switching on hazard lights; and Electronic Different Lock (XDS) improves traction and reduces understeer.
Standard in the Arteon is Electronic Stability Control (ESC), Anti-lock Braking System (ABS) and Brake Assist (BA), and Active Bonnet for pedestrian protection. Tyre Pressure Monitoring System observes individual tyres pressure; and Manoeuvre Braking automatically applies brakes when it senses an object at speeds of up to 10km/h.
Space and Convenience
The Arteon sets the standard when it comes to space. Its wide-opening rear hatch opens to a 563-litre luggage compartment, which is best-in-class. Additionally, the Easy Open and Easy Close function provides hands-free opening and delayed closing of the boot, giving the driver freedom to remove items using both hands with ease.
Three metallic colours are available: Manganese Grey, Lapiz Blue and Pyrite Silver; as well as two pearl-effect colours; Deep Black and Oryx White.
The recommended retail price (RRP) of the refreshed Arteon R-Line 4MOTION is RM299,990. It is supported with 3 years’ free maintenance, 5 years’ unlimited mileage warranty and 5 years’ roadside assistance.