Automotive GAC EMZOOM

Published on February 28th, 2024 | by Daniel Sherman Fernandez


GAC EMZOOM 1.5L Turbo Will Be Priced Below RM129k

Meet the next best selling crossover in Malaysia, the GAC EMZOOM

This latest GAC offering combines a striking exterior with large interior space, good driving performance and everyday practicality. Young Malaysians are finding this Crossover’s design language very appealing and the very interesting color contrast provided is very dynamic and eye catching.

The body sits high, and is covered with subtle geometric lines, giving the car a sporty yet sizeable character and an overall fluidity of appearance.

GAC Group’s commitment to design really shines through in the unmistakable Flying Wing front grille design, huge spiderweb-esque 19″ alloy wheels, ‘Light Dart’ taillights and large twin rear exhausts.

There are 5 available base colors are available for purchase, including the stunning Salt Lake Blue seen in these pictures and at the car’s media and business partners preview recently.

Interestingly, this new Chinese made crossover is set to do battle primarily with Proton’s X50 Flagship priced at RM103k, Honda HR-V priced from RM114k, Chery Omoda 5 priced from RM108k and even the Mazda CX3 priced from RM131k when it eventually begins rolling off Tan Chong’s Segambut production line come the second quarter of 2024.

Top-Tier Performance Technology

Under the hood, the GAC GS3 EMZOOM boasts a third-generation 1.5 turbocharged gasoline direct injection (GDI) engine paired with a seven-speed wet dual clutch transmission, which 174 horsepower and 270 Nm of torque.

The dashboard and cabin is spacious and clutter-free, with a large touchscreen interface and premium faux-leather finishes.

Details like wireless phone charging, a premium DTS sound system and multiple intelligent driving assist features make the EMZOOM like a next-generation car, with maximum ease of use.

This is a future-facing, premium-yet-affordable vehicle, aimed at young, style-conscious Malaysian buyers who want the full package of aesthetics, technology and reliability.

Meanwhile, GAC looks to have grand plans for Malaysia, with their local model lineup looking to keep pace with their nationwide dealership count. Such his as aside from the soon-to-launch rather stylish GS3 EMZOOM compact crossover and Aion S fully-electric MPV, there is also hints for the Chinese automaker to be bringing in their EMKOO which is a BYD Atto3 electric crossover rival as well as a Tesla Model 3 alternative.

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