Sedan Of The Year – Proton S70 Flagship X
Our VOTY 2024 pick for sedan of the year was none other than the Proton S70.
It’s tough to sell a four door in today’s market with all the craze for crossovers and SUVs. Proton’s focus with Geely has been to tackle their lost market share with their X50, X70 and X90 SUVs. Now that that is out of the way, we have their first foray back into the sedan market and we have to say the Proton S70 is quite an impressive product.
The S70 Flaghip X wins our sedan of the year prize as it breaks segmentation boundaries thanks to great pricing and great engineering. The chassis and engine punch above their class and it doesn’t feel at all like build quality is compromised. In fact, you’ll be hard pressed to find a sedan with design work that feels this impressive at this price. As a sedan, it ticks most of the boxes and delivers a low seating position, sporty but respectable looks and a fun-to-drive feel behind the wheel.
About VOTY 2024
The Allianz DSF.my Vehicle Of The Year (VOTY) Award ceremony is the first and only vehicle award event in Malaysia that does not hand out paid awards, nor does it charge winners or participating brands any fee whatsoever. Winners are allowed to use the VOTY event logo free of charge in all marketing materials. Event attendees are not even charged for their seat at the award presentation. All car manufacturers that operate in Malaysia are invited to participate free of charge. All they have to do is let our judges test drive their nominated vehicles.
The nominated vehicles must have been launched in Malaysia in the last 12 months and cannot be a localised minor facelift (body-kits, stickers, wheel upgrades, etc). All judging is independent and is put down to a vote before the winners are selected. Car manufacturers are not informed if they are winning or not before the event.
The judges for VOTY 2024 are Daniel Sherman Fernandez and Subhash Nair of dsf.my, Ross Hadi of gohedgostan.com and Joshua Chin of automacha.com.
About the Author
Subhash Nair Written work on dsf.my. @subhashtag on instagram. Autophiles Malaysia on Youtube.
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