Automotive ETCM

Published on May 8th, 2024 | by Sounder Rajen


ETCM Kick-Starts Nationwide Enhancement Of Showrooms With Nissan Retail Concept

The new Nissan Retail Concept offers ETCM customers in Malaysia a better experience

Edaran Tan Chong Motor Sdn. Bhd. (ETCM) has proudly introduced its latest NRC-NEXT concept with the opening of a new Nissan showroom in Cyberjaya, Selangor. This initiative follows the successful transformation of three other showrooms, including the flagship 3S Store in Petaling Jaya, over the past two years. 


The adoption of this new showroom concept underscores ETCM’s commitment to delivering exceptional customer experiences and enhancing customer satisfaction within the Nissan brand environment. The NRC (Nissan Retail Concept) was conceived to modernise Nissan dealerships worldwide and elevate service standards for Nissan customers. 

Moreover, it focuses on showcasing Nissan’s brand values throughout the customer journey at dealership touchpoints, whether it’s test-driving the latest models or scheduling routine service appointments. Each aspect of an NRC- or NRC-NEXT-compliant retail facility is carefully designed to evoke excitement and satisfaction for customers.


Mr. Khoo Cheng Pah, CEO of ETCM, expressed his enthusiasm for this latest endeavour, emphasising the company’s customer-centric approach. In line with its forward-thinking approach, ETCM partnered with Evo Mobility Sdn. Bhd. (EVO) in Cyberjaya in late 2023 to expand its dealership network. 

EVO, with over two decades of expertise in fuel distribution in the southern region, is now also venturing into automotive retail, aligning with ETCM’s vision. This should also help give more ETCM and Nissan customers here in Malaysia a much better after sales experience.


On top of that, located in Autoville Cyberjaya, the designated automotive hub for sales and services, the new RM1.5 million Nissan 3S Centre commenced operations in early January 2024, strategically targeting customers in Cyberjaya, Sepang, and Putrajaya. This state-of-the-art facility spans 7,300 square feet and showcases up to five Nissan models. 

It features a fleet of test drive vehicles for customers to experience firsthand and offers a dedicated new vehicle delivery area and a comfortable customer lounge. With two service bays capable of handling up to 200 service jobs per month, the centre ensures efficient and timely maintenance and repairs.


ETCM remains committed to upgrading its existing showrooms nationwide to meet evolving customer expectations and enhance satisfaction across all Nissan touchpoints. This dedication underscores ETCM’s position as a leader in delivering exceptional customer experiences within the automotive retail sector. The company is poised to continue setting benchmarks for customer service excellence in partnership with the Nissan brand.

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