Suzuki Cars Malaysia Launches First Flagship Showroom in Petaling Jaya
Naza Automotive Group has officially launched Suzuki Cars Malaysia’s first flagship showroom in Petaling Jaya, marking a major milestone in its transformation and growth strategy. Operated under Naza Eastern Motors, a wholly-owned subsidiary of Naza Auto, the new showroom is strategically located next to the iconic Naza Auto Mall and is set to serve as the brand’s central hub in Malaysia. Yes, this is close to where the previous Suzuki showroom in PJ, but now it’s a separate building.
Spanning 5,000 square feet, the state-of-the-art facility reflects Suzuki’s latest global showroom design and is built to deliver a lifestyle-centric retail experience. Unlike traditional car showrooms, it features vibrant display zones, integrated service counters, a lifestyle lounge, a kids’ corner, and private discussion rooms—underscoring Naza Auto’s shift toward a more customer-centric business model.
“This flagship showroom is a bold statement of NAZA Auto’s transformation into a leaner, more agile, and customer-focused automotive group,” said Dato’ Jasmy Ismail, Chairman of Naza Automotive Group. “It’s not just about selling cars, but delivering end-to-end experiences that reflect Suzuki’s trusted legacy and urban mobility strengths.”
The launch is part of Naza Auto’s broader strategy to refocus on core, high-potential brands like Suzuki while phasing out non-core business segments. Suzuki is a key growth pillar for the group, and this flagship showroom will act as the exclusive venue for showcasing all upcoming Suzuki models in Malaysia.
In tandem with the opening, Suzuki customers can enjoy exclusive mid-year promotions and loyalty programmes aimed at both new and existing owners. These initiatives are designed to build long-term relationships and strengthen brand loyalty across Suzuki’s customer base.
Looking ahead, Naza Auto plans to grow Suzuki’s footprint in Malaysia with more strategic dealership openings, digital sales engagement platforms, and innovative aftersales services tailored for modern car buyers. This includes compact SUVs and crossovers, segments where Suzuki’s practical design, efficiency, and reliability remain popular.
For more updates and information, visit www.suzukimalaysia.com or follow SuzukiCarsMalaysia on Facebook and Instagram.
