UMW Toyota hosts the Toyota Skills Contest 2025 to up their customer satisfaction and after sales support.
UMW Toyota Motor (UMWT) has spotlighted Malaysia’s top automotive professionals at the Toyota Skills Contest 2025. Operating under the core philosophy of “Customer First, Quality First”, this annual event serves as a crucial benchmark for diagnostic accuracy, repair standards, and superior customer engagement within the Malaysian mobility sector.
The competition directly supports the advancement of Malaysia’s human capital, showcasing Toyota’s deep-rooted belief that people are the fundamental driving force behind sustained quality, trust, and customer satisfaction.
Recognising Excellence in Technical & Customer Service
The Toyota Skills Contest 2025 featured nine rigorous competitive categories, alongside the coveted Best Team Award. The contest assessed skills across:
- Technical Expertise: GS Technician Diagnosis, GS Technician Maintenance and Repair, B&P Service Advisor.
- Customer & Sales Operations: Customer Relations, GS Service Advisor, Sales Advisor, Parts Assistant, Admin Assistant, and Workshop Controller.
Laser Motor PJ Sdn Bhd clinched the prestigious Best Team Award, securing a significant cash prize of RM20,000 for their outstanding professionalism and consistent delivery of customer-first service. A total of RM155,000 in cash prizes was awarded to exceptional individuals and teams, celebrating the culture of continuous improvement, or Kaizen, at the heart of Toyota’s operations.
Investing in the Future of Malaysian Automotive Talent
The Skills Contest is more than just an event; it’s a vital platform to elevate local talent to global standards through written assessments, diagnostic challenges, and realistic customer-handling simulations.
Top performers from the contest are set to represent Malaysia at the regional Toyota Skills Contests, enhancing the nation’s reputation for technical excellence within the ASEAN network.
Many participants honed their skills through the Toyota Technical Education Programme (T-TEP), a long-standing partnership between UMWT and Malaysia’s Technical and Vocational Education and Training (TVET) institutions. Since 1991, T-TEP has successfully produced over 7,000 graduates across 25 partner institutions, offering robust practical training and clear career pathways into the Malaysian automotive industry.
“Toyota’s long-term success has always been built on the skills, values and pride of its people… As we move towards an era defined by electrification, digitalisation and innovation, our goal is to empower a generation of professionals who can uphold the spirit of Kaizen and drive progress with integrity, capability and compassion.” – Datuk Ravindran K., President of UMW Toyota Motor.
A “People-First” Philosophy Driving Progress
UMWT’s enduring foundation rests on the philosophy captured by the phrase: “Toyota makes people before we make cars”. This long-term approach is focused on nurturing local human capital, strengthening the entire automotive ecosystem, and fostering industry-wide skills, ensuring the brand remains competitive, resilient, and deeply committed to the Malaysian market.
The commitment reflects Toyota’s ultimate aspiration to be the “Best in Town”—a company that earns genuine trust through the quality, care, and sincerity defining every customer interaction, whether at a showroom or a service center. Through T-TEP and the Toyota Skills Contest, UMWT continues to demonstrate its significant investment in Malaysia’s human capital to drive progress through innovation and education.
