Chery names Robert Lewandowski as new global brand ambassador.
Chery has officially announced the appointment of world-renowned football icon Robert Lewandowski as its new Global Brand Ambassador. This high-profile partnership represents a monumental milestone in the Chinese automaker’s international expansion, strongly reinforcing its core “For Family” global brand philosophy. The official announcement and signing ceremony took place at Chery’s European Operations Centre in Barcelona, Spain. The event was formalized by Zhu Shaodong, Executive Vice President of Chery International and CEO of the Chery European Union region, and featured a symbolic key handover of the flagship TIGGO 9 Chery Super Hybrid vehicle to the legendary striker.
A Shared Commitment to Family and Excellence
The collaboration bridges the world of elite sports with forward-thinking automotive engineering, built entirely on shared foundational values.
“I am delighted to partner with a brand that genuinely prioritises family,” shared Lewandowski during the ceremony. “We share the same values, putting family first, staying focused, and striving for excellence. I look forward to working with Chery to bring the ‘For Family’ philosophy to families around the world.”
By aligning with a globally recognized athlete who balances peak professional performance with a dedicated family life, Chery aims to amplify its message of building meaningful, reliable connections with households worldwide.
Driving the “For Family” Evolution with the TIGGO 9
At the center of this new partnership is the TIGGO 9 Chery Super Hybrid, a premium model engineered to serve as a spacious, high-tech companion for modern families. This vehicle encapsulates Chery’s latest technological strides in alternative-drivetrain efficiency, comfort, and top-tier safety standards, tailoring it perfectly to long-distance family journeys.
Chery’s ambition stretches far beyond automotive manufacturing; the company positions its vehicles as trusted companions designed to deliver safer, more comfortable, and highly enjoyable intelligent mobility experiences.
Chery’s Growing Global Footprint
The collaboration with Lewandowski comes at a time of unprecedented international growth for the brand. As a core subsidiary of the Chery Group, Chery Automobile has firmly established itself as a global automotive powerhouse:
- 23 Consecutive Years: Chery holds the prestigious title of being the No. 1 brand in China for vehicle exports.
- Global Market Reach: The automaker successfully exports its diverse lineup of passenger cars, SUVs, and electric vehicles to over 80 countries across the globe.
- Malaysian Dedication: Chery Malaysia continues to aggressively scale its local presence, backing its vehicles with innovative technology and expanding a robust customer network.
Moving forward, Chery remains dedicated to spearheading technological innovations and fostering high-impact strategic partnerships, cementing its status as a premier mobility choice for families everywhere. Drivers and automotive enthusiasts can visit the official website at www.chery.my to explore the full vehicle range or locate their nearest authorized Malaysian dealership.
