The prolonged absence of Alfa Romeo from the Malaysian market appears to be nearing its end, with the official Alfa Romeo Malaysia website just going live.
The Alfa Romeo brand has been absent from the country since Sime Darby relinquished the franchise at the end of 2013. Now, with Stellantis establishing a significant presence in the region—including the local Gurun plant and a regional parts center—Alfa Romeo is poised to make a comeback under a new principal, potentially operating semi-independently of Stellantis Malaysia.
Currently, the new website features just two publicly accessible pages:
- A homepage teasing that the brand is “coming soon.”
- An interest registration page allowing visitors to sign up for updates.
Both pages prominently feature the Alfa Romeo Giulia sedan and the Alfa Romeo Stelvio SUV, rendered in signature Alfa red and superimposed against a Kuala Lumpur backdrop. This visual focus strongly suggests that these two core models, known for their distinctive styling and dynamic handling, will spearhead the brand’s return.
The Current Landscape and Potential Hurdles
The teaser arrives at an interesting time for Alfa Romeo globally. While the brand is pushing a new electrified image, core production models like the Stelvio and Giulia at the Cassino plant recently faced temporary stoppages due to a dramatic 28% drop in orders in the first nine months of 2025.
Despite this, the local interest remains high. Alfa Romeo’s potential return will likely focus on a “hybrid, boutique-style” model in Malaysia, prioritizing exclusivity and enthusiast appeal over mass-market volume, particularly with models like the new Tonale SUV and the fully electric Junior Elettrica waiting in the wings globally.
Your Thoughts: Which Alfa Should Launch First?
The official website is now actively collecting interest, signalling that the decision on the initial model lineup is fast approaching.
Are you excited for the return of Alfa Romeo to Malaysia? Which model should Stellantis prioritize for the local market?
- The Classics: Should they stick to the teased Giulia and Stelvio to capture the enthusiast market first?
- The Future: Or should they lead with the electrified Tonale SUV or the fully electric Junior Elettrica to compete immediately in the premium EV space?
Let us know which model you think should be brought in first!
