Some months ago we had some readers NOT too happy about the intrusive nature of ADAS 2.0 in their new high technology cars. Why? Well, for a seasoned drivers (like us) some of the ADAS features can be irritating when driving in the city (especially in heavy traffic).
Lane departure, automatic emergency braking (AEB) and driver monitoring system especially!
When driving inter-state on the highway the above mentioned safety systems are useful to keep drivers alert and awake (when driving for more than 3-4 hours) but in city traffic most of us prefer to switch these systems OFF.
Yes, we very often switch OFF these safety features using the centre control panel on the dashboard in our ‘test cars’ after driving the test car for a few hours (to make sure the systems work well and as indicated) as it makes driving in traffic tedious.
For us, AEB is the worst culprit with our high number of bikers. Yes, the weaving in and out of riders sometimes activates AEB abruptly and when reverse parking into a spot and there is a overhanging ‘small’ branch in the way, AEB will brake hard and NOT allow us into the space.
Lane departure aggressive steering correction and the ‘beeping’ noise makes changing lanes even when there is little traffic irritating as you MUST use your turn signal.
Driver Monitoring System has become more advanced as it can detect a driver not being alert but it also means you need to always look ahead and not look at the touch screen to adjust a function or look at your front passenger as this ‘tells’ the system you are not alert.
The price for Advanced Driver Assistance Systems (ADAS) equipped new cars varies significantly, ranging from being included in affordable compact cars (which is about RM62,000 to RM70,000) to costing significantly more in higher-tier variants, often adding thousands in value through premium packages.
Now here is the breakdown of some ADAS equipped vehicle prices:
Entry-Level and Affordable ADAS (Budget-Friendly)
Perodua offers its A.S.A (Advanced Safety Assist) and PSDA (Perodua Smart Drive Assist) on lower-to-middle variants. Selling price is from RM62,500 to RM76,100.
Proton Saga (MC3) just launched, face-lifted model includes ADAS in its higher trims. Selling price is up to RM50,000.
Mid-Range and Comprehensive ADAS (Family SUVs/Sedans)
Proton X50 (Flagship) provides a full suite (Level 2) at a lower price point than most competitors and it is price from RM113,300 upwards.
Premium ADAS (High-End/EV)
The recently launched Jetour T2 features Level 2 ADAS and is priced from RM156k.
Meanwhile, the Proton e.MAS 7 electric vehicle which has advanced ADAS capabilities is priced from RM100k to RM130k+.
Hidden Costs of ADAS
Windscreen replacement for cars with ADAS cameras and sensors can cost up to 4 times more than standard vehicles due to necessary calibration. While not a direct purchase cost, cars with full ADAS, such as the Proton X50 or X70, can lead to higher insurance premiums.

Why ADAS is Considered “Necessary”
Accident Reduction where data shows that forward collision warning systems can cut front-to-rear crashes by 27%, while automatic rear braking can reduce parking accidents by 78%.
In conclusion, we believe that ADAS is required for drivers who ‘sit’ in heavy traffic every working day in the morning rush hour and in the evening rush hour as driver frustration on our city highways and roads are increasing and ADAS helps a lot to reduce their on road ‘anger’.
