Volvo Car Malaysia (VCM) has officially partnered with TV3 for the landmark 40th Edition of Anugerah Juara Lagu (AJL40), stepping in as the official car transport and Rakan Selamat for Malaysia’s premier music awards show.
Volvo Car Malaysia is teaming up with TV3 for AJL40. This partnership brings VCM’s Selamat thematic campaign—first introduced in January 2026 to champion safety as a shared culture—directly to the local music industry’s biggest stage. The grand finale is scheduled to take place live on 15 August 2026 at the Unifi Arena in Bukit Jalil.
Chauffeur Fleet and Artist Sanctuary
As part of the collaboration, a dedicated fleet of Volvo’s premium electrified models will chauffeur the Top 10 AJL40 finalists to the main stage.
The electrified lineup serving the event includes:
- Flagship Sedans: The all-electric Volvo ES90.
- Luxury Crossovers & SUVs: The Volvo XC90, Volvo XC60, Volvo EC40, and Volvo EX30.
Beyond transport, the partnership emphasizes providing artists with a quiet, calming cabin environment to focus and decompress before walking the high-pressure red carpet. VCM previously chauffeured the competing musical acts during nationwide AJL40 promotional roadshows throughout July and August.
“At Volvo, our Selamat philosophy is about protecting what matters most, and that includes providing a sanctuary for the mind. AJL is the pinnacle of the local music industry. By stepping in as the Rakan Selamat, we want to give Malaysia’s best talents a moment of pure, quiet confidence in our cars, ensuring they arrive at their defining moment feeling centred and ready to perform.” – Patricia Yaw, Sales and Marketing Director of Volvo Car Malaysia.
Puan Nini Yusof, Chief Executive Officer of Media Prima Content & TV Networks and Primeworks Studios, expressed gratitude for the collaboration, stating that aligning with a globally respected brand focused on family values and safety adds meaningful value to AJL’s 40th-anniversary milestone.
Red Carpet Interactive Activation: The ‘Selamat Calculator’
In addition to fleet services, Volvo Car Malaysia is introducing an interactive digital experience on the AJL40 red carpet.
Developed in strategic partnership with Mr Money TV, attendees can engage with the newly launched Selamat Calculator. Rather than a static vehicle display, the intuitive digital tool quantifies financial readiness and safety choices, translating the abstract concept of physical and financial security into actionable foresight.
Fans and prospective vehicle owners can explore the digital tool at volvocarmalaysia.com/selamat.
