Mercedes-Benz Malaysia (MBM) performed its best ever in 2016 with an all time record of 11,779 vehicles delivered to customers. The three-pointed star, having celebrated its 130th anniversary in 2016, wrapped up the year on a record high note taking the top spot in the premium car segment both in Malaysia and globally.
Against the backdrop of a challenging economy, MBM’s strategy of placing customers at the heart of all its activities paid off and kept its sales performance at a steady pace throughout the entire year. MBM launched a total of 17 models in 2016 ranging from its bread-and-butter products like the E-Class to its extended dream car portfolio which included the Mercedes-Benz C-Cabriolet and Mercedes-Benz S-Coupe.
MBM’s locally produced limousines, which comprise the C-,E- and S-Class, collectively recorded a total of 7,750 units sold. The compact vehicles comprising the A-Class, B-Class, GLA and CLA recorded 2,316 units sold, whilst the recently launched SUVs saw a total of 1,671 units delivered to customers. The GLC was the most popular model, recording 1,421 units sold, followed by the GLE with 250 units sold.
In terms of volume leaders for the year, the C-Class took the lead with 4,762 units, followed by the E-Class with 2,034 units sold. 954 of the flagship S-Class was sold, and 301 Mercedes-Benz Dream Cars were delivered.
On top of that, MBM serviced a total of 108,226 vehicles in 2016 yet managed to achieve the highest customer satisfaction index in history.
