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Published on December 18th, 2010 | by Daniel Sherman Fernandez



PROTON Holdings Berhad today embarked on a nationwide road show which will showcase the past and present as well as provide a rare insight into the future of the national car manufacturer, as a measure of saying thank you to Malaysians who have contributed to the company’s 25 years of success in the automotive industry. The two-week Festival PROTON 1 Malaysia will make 11 stops around Peninsular Malaysia, kicking off at Stadium Indera Mulia in Ipoh today (18 December) and will include a total of 180 participants and a convoy of 60 Proton Cars, including 25 cars from various official Proton car clubs. A mobile exhibition will showcase the accomplishments of PROTON over the last 25 years and among the vehicles on display will be several conceptual models that were recently displayed at the Kuala Lumpur International Motor Show (KLIMS 2010).
Visitors to the carnival will have the chance to view the Satria Neo Super 2000 rally car which competed in this year’s Intercontinental Rally Challenge (IRC) and Asia Pacific Rally Championship (APRC); the Exora Extended Range Electric Vehicle which won the ‘Best Range Extender Electric Vehicle’ category in the inaugural Brighton to London Future Car Challenge organized by the United Kingdom’s Royal Automobile Club; the EMAS hybrid concept global car launched at the Geneva Inter­national Motor Show; and fresh from their debut at the recent Kuala Lumpur International Motor Show, the Jebat and Kasturi concept cars. Car enthusiasts are invited to visit the PROTON Design studio for a chance at digital sketching and clay modeling.
The carnivals at each stop will include a mini auto-show, numerous fun-filled activities for the family and children, and concert performances and appearances by renowned local artistes including Jaclyn Victor, Adibah Nor, nasyid group Rabani, Dayang Nurfaizah and Amy Search.
As part of PROTON’s Safety Campaign and a gesture of appreciation from the company, there will be a dedicated service crew at the carnivals especially for Proton car owners. Here, the owners will be able to take advantage of a free 18-point vehicle safety check.
The unfortunate are not forgotten, and as part of the company’s Corporate Social Responsibility program, PROTON has invited a list of handicapped organizations and orphanages from every state in the Peninsular to take part and enjoy the celebrations. The orphans will be hosted by PROTON, entertained with a host of stage activities and clown shows, and presented with “Back to School” goodies in time for the new school semester.
“Celebrating PROTON’s 25 years in the automotive industry, Festival PROTON 1 Malaysia is more importantly to say thank you and pay tribute to all Malaysians and Proton car buyers for their continued support and belief in the company, the brand and the national aspiration,” said the company’s Group Managing Director Dato’ Haji Syed Zainal Abidin Syed Mohamed Tahir.
“This is an opportunity for us to bring reach out the general public, because we know that sometimes it is not so easy for people to come and visit us. PROTON has grown stronger, more matured and knowledgeable as a car manufacturer over the years, and as we push forward in our efforts to become a competitive global car manufacturer, we would like to take this opportunity to share with all Malaysians – our most important stakeholders – our accomplishments as well as provide them with a rare insight into the future the company is pursuing.”
The two-week nationwide tour will end on 31 December with a Grand Finale concert held at the PROTON Centre of Excellence (COE) as a celebration and countdown to New Year’s Eve.

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