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Published on June 24th, 2011 | by Daniel Sherman Fernandez


Audi A1 Enters The Malaysian Market

This is an all new Audi that is set to raise the segment benchmark. The design with the encircling shoulder line is cutting-edge and integrates the Audi A1 into the large model family. The front end with the dominating single-frame grille, the side line with the distinctive roof arch, the coupé-like C-pillars and the large wheel arches are among its defining style elements. The hood and the rear hatch wrap around the body. Audi offers xenon plus headlights with LED daytime running light strips and LED tail lights. The tail lights are already three-dimensionally styled in the base model and are unmistakable, day or night.
High- and ultra high-strength steels comprise two-thirds of the compact model’s body. The strongest of these are the hot-shaped steels, which draw their extremely high tensile strength from a dramatic temperature increase during the shaping process. Hot-shaped steels are used primarily within the passenger cell. They provide the basis for the precise, sporty handling, the good comfort, the quiet interior, the excellent passive safety and the low base weight.
The interior of the Audi A1 is spacious, bright and airy. The instrument panel bears hints of an airplane wing; its four round air vents are reminiscent of jet engines. The clean, clear controls are every bit a classic Audi strength as the superior workmanship. Many lovingly designed details underscore the premium character of the A1.

In Malaysia, the Audi A1 comes with the 1.4 TFSI engine with 122 PS. At Audi, efficiency always means high-tech. The A1 1.4 TFSI is available with the seven-speed S tronic dual-clutch transmission. The dual-clutch transmission shifts extremely quickly, comfortably and with no perceptible interruption to the flow of power. It can be operated as an automatic or manually, with paddles on the steering wheel available as an option. Thanks to its high efficiency and the intelligent control system, the S tronic also helps to reduce fuel consumption.
The agile, wide-track chassis moves the A1 to the head of its class. Whether in the city, on an interurban road or on the expressway – the small compact is always great fun to drive thanks to its sporty setup, the favorable weight distribution and the direct-ratio steering. The powerful top model sprints from zero to 100 km/h in 8.9 seconds and features a particularly sporty setup.
The ESP stabilization program with electronic limited slip differential, which comes standard, makes the handling even more precise while also enhancing driving safety. It minimizes understeer at the cornering limit by means of slight braking, which also improves traction.

In addition to the Ambition trim lines, Audi also offers a media style package focused on infotainment and interior design. In addition to 16-inch aluminum wheels, sport seats with lumbar support, a leather steering wheel and aluminum-look interior trim, the Ambition line also comes standard with the on-board computer with efficiency program and shift indicator.
Innovative materials and modern colors emphasize the youthful character of the Audi A1. Whether color-coordinated air vents, LED interior lights or seat covers in expressive colors – customization is the key. The equipment program offers countless opportunities for matching the A1 to the driver’s own personal style. There are even a variety of paint finishes from which to choose for the roof arch. 
The Audi A1 comes with an infotainment and multimedia center that sets new standards in the compact segment. It borrows closely from the system used in Audi’s A8 flagship, including the monitor that folds out from the instrument panel and the control unit, which uses MMI operating logic.
The 465 watt Bose surround sound system with 14 speakers is just one example of the additional high-end complementary features available. Convenient Bluetooth and wired interfaces are available for cellular phones and external players such as the iPod.
Specifications, Audi A1 TFSI
Engine: 4-cylinder inline Turbo
Power: 122hp @ 5000rpm
Torque: 200Nm @ 1500-4000rpm
Capacity: 1390cc
Transmission: 7-speed S-tronic Semi-Auto 
Top Speed: 203km/h 
0-100km/h: 8.9 secs 
Price: RM179,900.00

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