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Published on August 5th, 2011 | by Daniel Sherman Fernandez



Interbrand, the global brand consultancy, has ranked Hyundai as one of the world’s greenest brands, citing the automaker’s Blue Drive eco-friendly strategy and its industry leadership in zero-emissions hydrogen fuel-cell vehicle development. In a new global report by Interbrand, Hyundai ranked 11th among the agency’s 50 Best Global Green Brands. Hyundai placed fourth among the seven automotive brands that made the survey.
“The company is so confident in its fuel efficiency that starting this year it is reporting monthly fleet fuel efficiency figures in the U.S.,” Interbrand wrote in the survey. “Hyundai has recently seen strong improvements in energy, GHG emissions, water, waste, and toxic emissions.”

The survey, which questioned more than 10,000 respondents in 10 countries, examined each company’s environmental record and how the company is perceived by consumers. Companies were judged based on their performance, their environmental impact, their sustainable growth strategy and their corporate social responsibility programs. Hyundai’s Blue Drive sub-brand, launched in 2008, encompasses all of the company’s eco-friendly technologies and products that contribute to higher fuel efficiency and lower emissions, including gasoline, diesel, electric, hybrid and hydrogen fuel-cell engines. Hyundai plans to bring plug-in hybrid vehicles to market soon, while the company is currently operating test fleets of its hydrogen fuel-cell electric vehicles and pure-electric vehicles called BlueOn.

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