Uncategorized no image

Published on March 22nd, 2012 | by Daniel Sherman Fernandez

0

Datsun Is Back With New Logo And Plans

Nissan gave birth to the Datsun brand in Japan in 1932. Now this iconic logo has been confirmed is back in business for the Nissan Motor Group and will be used to increase its sales in India, Indonesia and Russia, according to chief executive Carlos Ghosn.

To revive Datsun, Nissan will invest $400 million in Indonesia over the next two years, double it’s hiring by 2014 and triple its dealerships in the country to 90,000. Nissan will revive the Datsun brand for cars and trucks starting in 2014 for emerging markets (markets where buyers are not too tuned in to the latest automotive technology…..for sure Malaysia will be in that list soon after its launch), according to the company.

On the issue of product offerings and what to expect of the cars in Datsun brand, Ghosn said that the brand will offer green, affordable vehicles with small displacement, high local content.

Translated in simple English……. Datsun will offer cheap cheerful cars with old technology (discontinued drivetrains that have had all their costs amortized) but with fresh new looks to entice buyers who visit their Datsun showrooms.


About the Author

www.dsf.my is a service to the public and other website owners. www.dsf.my is not responsible for, and expressly disclaims all liability for, damages of any kind arising out of use, reference to, or reliance on any information contained within the site www.dsf.my. While the information contained within the site is periodically updated, no guarantee is given that the information provided in this website is correct, complete, and up-to-date. www.dsf.my is not responsible for the accuracy or content of information contained inside.



Leave a Reply

Your email address will not be published. Required fields are marked *

Back to Top ↑