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Published on June 18th, 2013 | by Daniel Sherman Fernandez


ROLLS-ROYCE WRAITH In malaysia From RM1.3M (before taxes and others)

Rolls-Royce Motor Cars unveiled the Wraith in Malaysia at a selling price from RM1.3Million. At the launch, Rolls-Royce Motor Cars General Manager for Emerging Markets – Asia, Herfried Hasenoehrl, commented on the preview: “This new model in the Rolls-Royce family is an inspired, dramatic edition –Wraith marries bold styling, with great power whilst exuding the style of its 1930’s predecessor. I see it being a success in a market like Malaysia, where our customers appreciate the Rolls-Royce adage ‘to strive for perfection’ and ‘When it does not exist, design it.”
The Wraith is the boldest, most dramatic and powerful Rolls-Royce that has played host to the famous Spirit of Ecstasy figurine. Featuring a contemporary two-door design, Wraith’s striking fastback body exudes power, style and drama – inspired by the great Grand Tourers of the Fifties and Sixties.
Finished in Diamond Black upper and Madeira Red lower, this two-tone presentation complements Wraith’s sweeping fastback design that gives the car its unique character. Bold lines, tension in the panels and a raked rear screen evoke the image of a world-class athlete poised in the starting blocks. Further expression of dynamic intent can also be seen in Wraith’s deeply recessed grille and wide rear track. Coach doors open to reveal a sumptuous interior complete with the softest Phantom-grade leathers in Seashell and expanses of wood called Canadel Panelling. Named after the famous cove in the South of France where Sir Henry Royce and his design and engineering teams spent their winters, this contemporary and tactile finish sweeps through the interior, cosseting four occupants in a space bathed in light and warmth. This stunning new open grain wood treatment is a testament to the skills of our craftspeople in Goodwood. The interior ambiance is complemented by Starlight Headliner, a Bespoke feature available beyond Phantom family cars for the first time. 1,340 fibre optic lamps are hand-woven into the roof lining to give the impression of a glittering, starry night sky. Performance delivers on the promise of Wraith’s styling. Power delivery is effortless, but dramatic, thanks to a V12 engine married to 8-speed automatic transmission. 624 bhp and 800 Nm of torque from only 1,500rpm is available to the driver enabling Wraith to achieve the 0-100 km/h sprint in 4.6 seconds.
A wide rear track, shorter wheelbase and lower roof height further contribute to the most involved driving experience of any Rolls-Royce in history. The car sits on a set of 21-inch five-spoke part polished tyres which feature self-righting RR monogram centres matched to the body colour of the car. Wraith’s suspension has also been tuned to minimise body roll and discreetly amplify feedback when cornering; while steering weight is heavier at high speeds and lighter at low speeds adding to the spirited drive.
However, Wraith is no GT bruiser. Agility improvements have been achieved with absolutely no compromise to the sensation of riding on a bed of air. A more polished, effortless driving experience and even better response brings a new, more dynamic dimension to the famous Rolls-Royce trait, waftability. For over a century a Rolls-Royce motor car has featured technologies designed to support occupants discreetly, delivering a peerless driving experience epitomised by the term ‘effortlessness’. In every Rolls-Royce these technologies assist the driver when called upon, but are prepared to return without fuss to the background when no longer required. Advances in mechanical and electrical technology deliver systems like head-up display, adaptive headlights and Wraith’s keyless opening boot. Camera system will come as standard in all Wraith cars delivered to Malaysia. Improvements in connectivity have also taken the human-machine interface to a new level of sophistication, a suite of aids that could be likened to a contemporary on-board valet.
Voice activation commands; for example, come with a one-touch call button located on the steering wheel. A destination no longer requires manual input from a navigation menu and route assistance begins immediately, on-screen and via audio guidance following a voice command.
The Spirit of Ecstasy Rotary Controller allows navigation through on-screen functions using a touch pad. Letters can also be ‘drawn’ onto the pad by hand rather than by scrolling through a series of available characters on-screen. The debut of Satellite Aided Transmission (SAT) technology takes the powertrain to a new level of effortless delivery, one that perfectly suits the Rolls-Royce brand. Satellite Aided Transmission uses GPS data to see beyond what the driver sees; it anticipates his next move based on location and current driving style, then selects the most appropriate gear for the terrain ahead. Motorway junctions and roundabouts are all anticipated in advance meaning Wraith is constantly poised to deliver on its promise of performance. In Malaysia, pricing for Wraith starts from RM 1.3 million (without taxes and other charges). First deliveries of Wraith will be made to Malaysian customers in the final quarter of 2013.

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