Caltex Launches Loyalty Program to Reward Customers and Give Added Value |


Published on January 16th, 2014 | by Daniel Sherman Fernandez


Caltex Launches Loyalty Program to Reward Customers and Give Added Value


Chevron Malaysia Limited, in partnership with BLoyalty Sdn Bhd (BCARD) has launched the Caltex JOURNEYTM Card Loyalty Program, a program which aims to reward customers by adding value to petrol purchases at Caltex service stations as well as purchases at other BCARD partner outlets.

Under the JOURNEY Card loyalty program, every litre of petrol purchased at Caltex stations entitles the customer to a BPoint. One can apply for a JOURNEY Card for free, and application is also easy as the customer just needs to fill in a form at any Caltex station, submit it at the payment counter, and collect the card on the spot.

Also, with this partnership with BCARD, JOURNEY Card holders can earn and redeem BPoints at various BCARD merchants, apart from purchases made at Caltex stations.

“I am very excited to announce the launch of our JOURNEY Card Loyalty Program.  JOURNEY Card is not just a loyalty program tied to the purchase of petrol at Caltex stations, but is also a program that will enhance your lifestyle and open up opportunities beyond Caltex stations.

“In line with our aim to add value and enhance your lifestyle, the JOURNEY Card has partnered with BCARD, one of Malaysia’s premier customer loyalty programs where you can earn and redeem points at various BCARD merchants” said Chevron Malaysia Limited’s Chairman, Jeremy Oh, at the launch of the JOURNEY Card loyalty program today.

Under this partnership with BCARD, points can also be accumulated at other outlets participating in the BCARD loyalty program. There are more than 65 established brands under the BCARD umbrella, such as Starbucks, Chatime and Lazada, with more than 1,200 participating merchant outlets combined.

To earn BPoints, one just needs to present the JOURNEY Card at the payment counter during every petrol purchase at Caltex stations or purchases made at any BCARD participating merchants.

The BPoints accumulated can be redeemed for petrol or mart items at any Caltex station, or for desired purchases at any of the other BCARD participating merchants. BPoints can be checked at or by entering the unique pin number located at the back of the JOURNEY Card.


“At Caltex, we are always looking for ways to make the journey more enjoyable for our customers be it in the form of products, services or making every visit to our Caltex stations a memorable one. This is reflected in the JOURNEY Card’s tagline ‘Every Journey’s a Reward’, which signifies yet another milestone in our ongoing quest to enhance the travel experience of our customers thus making their journey a more rewarding and enjoyable one.

“The Caltex Star has always stood for quality, value and service and the JOURNEY Card is a manifestation of this brand promise.  Most importantly, it continues to symbolize our commitment to treat our customers as individuals by offering a loyalty program that caters for various needs and lifestyles,” Oh added.

Gary Yeoh, Director of BLoyalty Sdn Bhd, also added: “We are likewise very excited with this launch, and view this partnership with JOURNEY Card and Chevron as a strategic one as it adds value for our mutual customers. Caltex has been offering high quality services and products including fuels with Techron® and the JOURNEY Card is another feather in its cap.”

In conjunction with the JOURNEY Card launch, there will be a special joint-promotion with BCARD where lucky winners will win an all-expense paid trip to the United Kingdom to watch a Barclays Premier League match featuring Cardiff City against Liverpool. There are also exciting weekly prizes to boot. The ‘Swipe Your Way to Cardiff’ contest is organized by BCARD from 15 January to 28 February 2014 for all BCARD members. However, only JOURNEY Card members are entitled to be rewarded with double participation entries in this contest. To participate, register at and swipe the JOURNEY Card for an accumulated spend of RM200 at any BCARD merchant including one transaction at any Caltex station to be automatically eligible for the double entry in the contest. JOURNEY Card members will continue to earn double entries with subsequent swipes of any amount at Caltex stations only during the contest period. In addition to the contest, starting from 15 January 2014, the first 400 new JOURNEY Card sign-ups at each respective Caltex station with a minimum transaction of RM30 on RON97 petrol and/or Mart items will receive a special gift courtesy of BCARD, Lazada, Papa John’s Pizza and Caltex.

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