Apple Working With Car Manufacturers


Published on February 22nd, 2014 | by Daniel Sherman Fernandez


Apple Working With Car Manufacturers


The virtual cockpit that Audi debuted at the CES shows how a car’s navigation system could benefit when assisted by Google Maps street view. This enhancement promises to make navigation nearly foolproof.

While Google and Android are gaining traction, automakers are not ready to commit to just one solution, which is why Honda, Hyundai, and GM are also partners in Apple’s Siri Eyes Free program. In June, Apple said Honda, Mercedes-Benz, Nissan, Ferrari, Infiniti, Kia, Hyundai, Volvo, Acura, Jaguar, Opel and Chevrolet would offer its technology starting this year.


Siri Eyes Free permits motorists to perform several tasks such sending an e-mail or text without taking their eyes off the road. BMW is taking an open approach. “I think it would be dangerous to only work with Google, and there are alternatives to consider. Apple clearly is one, then Microsoft, IBM and also Nokia. Having most of the worldwide street data in hand, they are possible partners.”


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